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Babyshop

Children's retail store

Field	Value
name	Babyshop
logo	Babyshop Stores 2.jpg
founded	1973
founder	Mukesh Jagtiani
hq_location	Dubai
area_served	Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Kenya, Tanzania, Indonesia and Malaysia
industry	Children's retail
parent	Landmark Group, Dubai
website

Babyshop is a children's retail store and the first company under Landmark Group. The company serves 19 countries with over 235 stores, and has over 4.8 million customers. and sells major brands including Barbie, Disney, Philips AVENT, Fisher-Price, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and Ferrari. Over and above its physical stores, Babyshop also retails around 20,000 products online through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.

History

In 1973, Babyshop was founded by Mukesh Jagtiani in Bahrain. In 2005, the company increased its focus on child safety and began raising awareness. In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the "Child Safety First" campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel. In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more than 40 articles.

References

Aarti Nagraj. (18 February 2014). "Babyshop To Open 15 New UAE Outlets By 2016". Gulf Business.
(13 February 2016). "Babyshop on track for 300 stores in new countries". Khaleej Times.
(2 November 2014). "Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai". Zawya.
Muzaffar Rizvi. (2 October 2011). "Babyshop bucking recession". Khaleej Times.
(26 September 2011). "Babyshop announces five year investment pipeline of AED250 Million per year". Albawaba.
(19 May 2014). "Babyshop unveils store in Jordan". Gulf News.
(16 October 2015). "Babyshop eyes more promotions to maintain purchases volume". Gulf News.
(2016-11-28). "Dubai's Landmark Group launches seven new e-commerce sites for its brands - Gulf Business". Gulf Business.
Mandeep Singh. (16 August 2010). "Richest Indian in Gulf started out in Bahrain". Gulf Daily News.
Vasanti Sundaram. (5 August 2011). "Babyshop CEO is a true entrepreneur at heart". Gulf News.
"Binge UAE 'Child clothes and products'".
(26 September 2011). "Babyshop unveils Dh1b investment strategy". Khaleej Times.
(12 December 2011). "Dubai Taxi fits cabs with child seats". Khaleej Times.
(27 April 2015). "Babyshop launches informative guide". Arab News.
(10 December 2014). "Babyshop launches informative guide for first time mothers". The Peninsula.
(3 April 2014). "Babyshop Marks 10 Years of 'Safety First' Initiative". Muscat Daily.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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