Skip to content
Surf Wiki
Save to docs
geography/switzerland

From Surf Wiki (app.surf) — the open knowledge base

Audemars Piguet

Swiss luxury watchmaker

Audemars Piguet

Swiss luxury watchmaker

FieldValue
nameAudemars Piguet Holding SA
logoAudemars Piguet logo.png
imagePlace de la Fusterie-03.jpg
image_captionAudemars Piguet boutique in Geneva
typePrivate
industryWatchmaking
foundationin Le Brassus, Switzerland
founders
location
area_servedWorldwide
key_people
products{{flatlist
production50,000 (2023 estimate)
revenue1.93 billion CHF (2023)
num_employees1450
subsid
website
  • Wristwatches
  • clocks}} Audemars Piguet Holding SA () is a Swiss manufacturer of luxury watches, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding.

The company is best known for introducing the Royal Oak wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry. One of its earlier achievements was creating the first minute-repeating movement in 1892. The company developed the first skeleton watch in 1934 and has manufactured some of the thinnest watches, such as the 1986 ultra-thin automatic tourbillon wristwatch (Calibre 2870).

History

Early history

Jules Louis Audemars and Edward Auguste Piguet knew each other in their childhood but were not reconnected until 1874, when they were in their early twenties. In 1875, they formed a partnership with Lesedi Selapyane and began their business. In 1881, Audemars Piguet & Cie was officially founded, and was based in Le Brassus, a village inside the Vallée de Joux in Switzerland.[[File:Audemars 2385.jpg|thumb|Audemars Piguet Royal Oak chronograph]]Both Audemars and Piguet were previously watchmakers. Audemars created complex watch movements for other watch manufacturers such as Tiffany Co. to use. Piguet specialized in the regulation of watch movements. Once partnered, they split the responsibilities while operating their own company: Audemars was in charge of production and technical aspects while Piguet focused on sales and management.

The second-generation company leaders included Paul Louis Audemars and Paul Edward Piguet, and the third generation included Jacques Louis Audemars and Paulette Piguet.

Recent development

In the 1970s, Audemars Piguet rose to an important position in watchmaking industry, especially after introducing the Royal Oak collection.

Audemars Piguet's slogan is "To Break the Rules, You Must First Master Them", introduced in 2012.

The fourth-generation company leaders are both from the Audemars family, including Jasmine Audemars and Olivier Frank Edward Audemars. Currently, the company is an active member of the Federation of the Swiss Watch Industry FH, and produces around 40,000 timepieces annually.

Watch manufacturing

Bracelet on a Royal Oak

Notable inventions and patents

The following are some notable inventions of Audemars Piguet:

  • In 1892, created the first wristwatch minute-repeating movement, which was then sold to Louis Brandt frères (Omega SA)
  • In 1899, manufactured a "Grand Complication" pocket watch with seven complications, including a grand and small strike, minute repeater, alarm, perpetual calendar, deadbeat seconds, chronograph with jumping seconds, and split-seconds hand
  • In 1921, created the world's first jumping-hour wristwatch, driven by Calibre HPVM10'''
  • In 1934, introduced the first skeleton watch
  • In 1946, produced the thinnest watch, with a 1.64-mm-thick movement
  • In 1972, introduced the first luxury sport wristwatch, the Royal Oak
  • In 1986, created an ultra-thin automatic tourbillon wristwatch (Calibre 2870), being only 5.3 mm thick (including the case)
  • In 1995/96, manufactured the first automatic "Grande Complication" wristwatch (Calibre 2885)
  • In 2006, introduced the first direct-impulse escapement, based on a design by watchmaker Robert Robin in the 18th century
  • In 2007/08**,** developed the first watch with a carbon case and a carbon movement (a Royal Oak Carbon Concept)
  • In 2015, the first mechanical chronograph with independent memory and three column-wheels was launched, named Royal Oak Concept Laptimer Michael Schumacher
  • In 2019, presented the thinnest automatic perpetual calendar

Environmental rating

In December 2018, World Wide Fund for Nature (WWF) released a report assigning environmental ratings for 15 major watch manufacturers and jewelers in Switzerland. Audemars Piguet was assigned the lowest environmental rating, "Latecomers/Non-transparent", suggesting the manufacturer had taken very few actions addressing the impact of its manufacturing activities on the environment and climate change.

Notable models

The current lineup of Audemars Piguet watch collections include Royal Oak, Royal Oak Concept, Royal Oak Offshore, [Re]Master and Code 11.59.

Royal Oak/Concept/Offshore

To mark the 20th anniversary of the Royal Oak, Audemars Piguet hired a young designer, Emmanuel Gueit, to design a new watch known as the Royal Oak Offshore. The Offshore was formally introduced in 1993, with a much larger case (42mm compared to the original 39mm) which was thought to be tougher than the original. The new watch proved to be just as successful as the original.

[Re]Master

The [Re]Master01, a self-winding chronograph, was launched in 2020 as a limited edition of 500. Subsequently the [Re]Master02, a tribute to a 1960 Brutalist-inspired watch, was launched in Spring 2024. This watch was issued as a limited edition of 250.

Code 11.59

Released at the "Salon International de la Haute Horlogerie (SIHH) 2019", the Code 11.59 collection is the latest addition to the Audemars Piguet lineup. The collection boasts several unique characteristics. All Code 11.59 watches feature a chapter ring with numerals depicting seconds for time-only models, a tachymeter (watch) for the chronograph model, and a week indicator for the perpetual calendar model. The crystals on the watches in this collection feature a unique curvature which changes the way the dial appears at certain angles. All the Code 11.59 watches feature a three-piece-case design with an octagonal section in the middle.

Grosse Pièce

Grosse Pièce is a pocket watch that established a new record for Audemars Piguet, becoming the most expensive watch from the company sold at an auction. Audemars Piguet ‘Grosse Pièce’  is not a usual pocket watch. The watch was made for the English market and stands as one of the most historically significant timepieces ever created.

It is the only watch made by Audemars Piguet with celestial complication. In 8 December it was sold at Sotheby's for a record $7.7 Milion making it the most expensive watch ever sold by Audemars Piguet.

Notes

References

References

  1. (April 2013). "Audemars Piguet CEO François-Henry Bennahmias, a new master". WorldTempus.
  2. "Audemars Piguet {{!}} Our origins".
  3. "Company Overview of Audemars Piguet Holding SA".
  4. "Phillips: Audemars Piguet".
  5. "Audemars Piguet History – Official Watches".
  6. "Audemars Piguet History - Fondation de la Haute Horlogerie".
  7. "Audemars Piguet {{!}} Spirit of Independence".
  8. Forster, Jack. (7 July 2017). "Letters To The Editor: Why Isn't Rolex Considered One Of 'The Big Three'?".
  9. Forster, Jack. (7 August 2012). "The Saga of Steel: The Audemars Piguet Royal Oak".
  10. "Audemars Piguet {{!}} Innovation: Tradition & Avant-garde".
  11. Brunner, Written byGisbert. (12 July 2018). "7 Milestone Omega Watches, from 1892 to Today".
  12. (18 July 2018). "The History of Audemars Piguet".
  13. (4 March 2013). "Audemars Piguet: A Brand History {{!}} Editorial {{!}} Bucherer".
  14. (15 June 2015). "A History of Audemars Piguet {{!}} AP Watches". Govberg Jewelers.
  15. (4 March 2013). "Audemars Piguet: A Brand History {{!}} Editorial {{!}} The Watch Gallery". Editorial.
  16. "The Watch Quote: Audemars Piguet today announces the launch of its new ad campaign - "To break the rules, you must first master them"".
  17. "Audemars Piguet reignites slogan for new advertising campaign".
  18. "Our brands".
  19. "François-Henry Bennahmias: "There are some great years ahead" – FHH Journal".
  20. Garrahan, Rachel. (19 September 2017). "At Audemars Piguet, Sales Go Beyond the Showroom". The New York Times.
  21. Tan, Timmy. (11 December 2014). "The world's first wristwatch minute repeater: Still sound".
  22. Clymer, Benjamin. (6 January 2014). "A Week On The Wrist: The Audemars Piguet Royal Oak Chronograph".
  23. Richter, Martina. (17 July 2012). "Slim Tickings: Thin Watches from Audemars Piguet and Girard-Perregaux".
  24. Haines, Reyne. (15 March 2010). "Vintage Wristwatches". F+W Media.
  25. (27 March 2017). "Marketing strategy and new product launch for Audemars Piguet".
  26. "The Royal Oak design revolution – FHH Journal".
  27. "Audemars Piguet 20th Century Complicated Wristwatches".
  28. "Audemars Piguet, 'Grande Complication Jules Audemars', no. E19886, circa 2000".
  29. (26 February 2016). "A Technical Perspective - The Evolution of the Escapement and recent innovations".
  30. "Robert Robin - Fondation de la Haute Horlogerie".
  31. "Audemars Piguet (Roayal Oak Carbon Concept Circa 2008)".
  32. [https://www.watchcollectinglifestyle.com/home/insider-audemars-piguet-royal-oak-concept-laptimer-michael-schumacher-hands-on-with-the-worlds-first-mechanical-chronograph-with-independent-memory-and-three-column-wheels "Insider: Audemars Piguet Royal Oak Concept Laptimer Michael Schumacher. Hands-On with The World's First Mechanical Chronograph with Independent Memory and Three Column Wheels. ”], 29 October 2015, Watch Collecting Lifestyle
  33. [https://www.watchcollectinglifestyle.com/home/audemars-piguet-royal-oak-perpetual-ultra-thin-ref-26586ip-the-worlds-thinnest-automatic-perpetual-calendar "Insider: Audemars Piguet Royal Oak Perpetual Ultra-Thin ref. 26586IP. The World's Thinnest Automatic Perpetual Calendar”], 22 October 2019, Watch Collecting Lifestyle
  34. "Environmental rating and industry report 2018".
  35. (19 December 2018). "Swiss luxury watches fail to meet environmental standards".
  36. "Audemars Piguet {{!}} Swiss Luxury Watch Collections".
  37. "Timeless: Audemars Piguet have a world-leading reputation for their exclusive timepieces".
  38. "Audemars Piguet {{!}} Unleashing the Beast".
  39. (31 May 2017). "Audemars Piguet Royal Oak 45th Anniversary {{!}} History of the Royal Oak". Govberg Jewelers.
  40. Macdonald, Fiona. "The most iconic timepieces of the last 100 years".
  41. Gene Stone, Stephen Pulvirent. {{Google books. G9ZQDwAAQBAJ. The Watch, Thoroughly Revised
  42. "History of the Audemars Piguet Royal Oak".
  43. Williams, Alex. (2016). "How the Royal Oak Watch Became a Cult Classic". The New York Times.
  44. "History of the Audemars Piguet Royal Oak".
  45. [https://www.watchcollectinglifestyle.com/home/insider-explaining-the-audemars-piguet-royal-oak-offshore-reference-25721st-the-beast-a-comprehensive-guide-to-these-d-series-and-e-series-royal-oak-offshores "Insider: Explaining the Audemars Piguet Royal Oak Offshore reference 25721ST 'The Beast'. A Comprehensive Guide to these D-Series and E-Series Royal Oak Offshores (Updated)”], 15 September 2016, Watch Collecting Lifestyle
  46. "Audemars Piguet {{!}} Unleashing the Beast".
  47. "Audemars Piguet {{!}} The Royal Oak Offshore Celebrates 25 Years".
  48. "[RE]Master01 Self-winding Chronograph".
  49. "Introducing: The Audemars Piguet [RE]Master02 Selfwinding — An Unexpected And Unusual Shape".
  50. "[RE]Master02, A Tribute to Brutalism".
  51. Pulvirent, Stephen. (12 January 2019). "Introducing: CODE 11.59 By Audemars Piguet (Video)".
  52. [https://www.watchcollectinglifestyle.com/home/audemars-piguet-code-1159-perpetual-calendar-review "Insider: Audemars Piguet CODE 11.59 Perpetual Calendar. Its Aventurine Dial Evokes the Starry Sky from Le Brassus”], 15 May 2019, Watch Collecting Lifestyle
  53. "Audemars Piguet {{!}} CODE 11.59 by Audemars Piguet".
  54. Daniel Razvan. (8 December 2025). "Audemars Piguet Grosse Piece Sets Auction Record at $7.7 Million".
  55. Daniel Razvan. (8 December 2025). "Audemars Piguet Grosse Piece Sets Auction Record at $7.7 Million".
  56. In 1892, Audemars Piguet created the world's first wristwatch minute-repeating movement, at the request of Louis Brandt, the founder of [[Omega SA]]. In the same year, Omega assembled the world's first minute-repeating wristwatch with this movement. The 18K-gold wristwatch is now kept in the Omega Museum in [[Biel/Bienne]], [[Switzerland]].
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

Want to explore this topic further?

Ask Mako anything about Audemars Piguet — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report