Apm (Hong Kong)

Origins of the name "apm"

The name apm is a fusion of "am" (ante meridiem) and "pm" (post meridiem), promoting the mall's theme of a place for night-time shopping and leisure as well as its slogan "play more, sleep less". Therefore, most of the stores are open until after midnight.

The concept of night-time leisure originates from the fact that in recent years, lengthened working hours are causing more stressful lifestyles, yet most shopping malls in Hong Kong are only open until 10pm, so people have fewer places to spend time after work to destress. apm uses its long opening hours to reduce the time constraints of shopping and leisure. For example, the initial opening hours of jp@apm (now located on 6/F) were from 11am to 12am midnight.

In the early years, apm's main sales demographic was younger and youthful shoppers. As Kowloon East had been lacking a large trendy shopping mall, apm was opened in July 2005 and has become one of the shopping and entertainment hotspots for young people in Hong Kong, even attracting residents from Hong Kong Island and New Territories East. The performances held on the lobby level are also a special feature of the mall. Many aspiring singers, music composers and performance groups sing and perform here, and apm has also become a popular venue for many movie studios and record companies to hold promotional activities such as signing sessions and premieres.

Design and facilities

apm is an example of a "vertical mall". With a floor plate of about 50000 sqft, It has a floor area of some 600000 sqft spanning across 10 floors.

The mall is linked by four air-conditioned footbridges, connecting to the MTR Kwun Tong Station, Yue Man Square / Kwun Tong Road, Entrepot Centre and Crocodile Centre.

Two express escalators are located in the middle of the mall to take visitors between levels.

Tenants

Notable tenants include:

• YATA Supermarket, occupying 32100 sqft on LG.
• Five Guys on C (Concourse Floor).
• H&M, on L1.
• B+ cinema (previously PALACE apm), a cinema under the Broadway Circuit, located on the top floor (L6).
• Muji
• Uniqlo
• Apple Inc.

Transport

• MTR:
  • Kwun Tong line: Kwun Tong station (Exit A2)
• Bus,
• Public light bus,
• Kowloon public light bus,
• New Territories public light bus.
• 24hrs Cross-Border Express:
  • Kwun Tong Line – Lam Tin MTR Station ↔ Shenzhen Huanggang

References

References

1. Chung, Danny. (9 December 2005). "Reach for the sky". [[The Standard (Hong Kong).
2. "YATA Supermarket (Kwun Tong) - YATA".
3. "Five Guys: Burgers & Fries in APM Mall".
4. "APM Kwun Tong".
5. "B+ cinema apm".
6. "Apple apm Hong Kong".