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Anti-Pearlman Permanent Poster League

The Anti-Permanent Pearlman Poster League of the East (APPPLE) was an early (1979-1984) example of grass-roots political satire performed to generate media coverage. It employed tactics now known as culture jamming and guerilla communication.
History
The group was founded to protest Al Pearlman, a Philadelphia councilman in the 1970s and 1980s. Pearlman had a habit of campaigning through masonite signs, 2x4 feet, nailed to telephone poles fifteen feet off the ground; though required by law, these were not removed after elections, and some stayed up for several elections and were simply modified from one election to the next. The group argued, in a 1979 call to The Philadelphia Inquirer that explained the first poster, that Pearlman should pay rent for the signs.
The Pearlman posters featured pictures of Pearlman, which the Anti-Pearlman Permanent Poster League would decorate with creative new designs in the broad daylight wearing white coveralls with a large apple on the back. They would often call Philadelphia Inquirer columnist Clark DeLeon prior to the redesign jobs who would month after month reveal their latest exploits to his readers with stories and pictures. Most of the posters were removed by Pearlman's people within days of the changes.
Known posters
| Name | First Public Display | |||||||
|---|---|---|---|---|---|---|---|---|
| url=https://www.newspapers.com/clip/28656879/terrorism_is_no_poster_safe_from/ | title=Terrorism: Is no poster safe from these fiends? | last=DeLeon | first=Clark | date=1979-09-21 | work=The Philadelphia Inquirer | access-date=2019-02-20 | pages=2}} | Sept. 18, 1979 |
| url=https://www.newspapers.com/clip/28657874/update_appple_meets_swarm/ | title=Update: APPPLE meets SWARM | last=DeLeon | first=Clark | date=1979-10-08 | work=The Philadelphia Inquirer | access-date=2019-02-20 | pages=18}} | Oct. 8, 1979 |
| url=https://www.newspapers.com/clip/28657941/politics_is_nothing_sacred_to_appple/ | title=Politics: Is nothing sacred to APPPLE? | last=DeLeon | first=Clark | date=1979-11-28 | work=The Philadelphia Inquirer | access-date=2019-02-20 | pages=14}} | Nov. 28, 1979 |
| url=https://www.newspapers.com/clip/28658114/update_the_ayatollah_meets_al/ | title=Update: The ayatollah meets Al Pearlman | last=DeLeon | first=Clark | date=1979-12-14 | work=The Philadelphia Inquirer | access-date=2019-02-20 | pages=42}} | Dec.12, 1979 |
| Mouse Ears (ayatollah) | Dec. 14, 1979 | |||||||
| Santa | NA | |||||||
| url=https://www.newspapers.com/clip/28658489/appple_strikes_again_again/ | title=APPPLE STRIKES AGAIN - again | last=DeLeon | first=Clark | date=1980-02-01 | work=The Philadelphia Inquirer | access-date=2019-02-21 | pages=2}} | Feb. 1, 1980 |
| url=https://www.newspapers.com/clip/28658800/appple_how_about_laying_off_poles_for/ | title=APPPLE: How about laying off poles for a while | last=DeLeon | first=Clark | date=1980-02-22 | work=The Philadelphia Inquirer | access-date=2019-02-21 | pages=14}} | Feb. 21, 1980 |
| Puppet | May 19, 1982 | |||||||
| url=https://www.newspapers.com/clip/28661457/politics_its_starting_again/ | title=Politics: It's starting again | last=DeLeon | first=Clark | date=1983-06-07 | work=The Philadelphia Inquirer | access-date=2019-02-21 | pages=18}} | Jun. 5, 1983 |
| url=https://www.newspapers.com/clip/28661795/terrorists_appple_meets_scrappple/ | title=Terrorists: APPPLE meets SCRAPPPLE | last=DeLeon | first=Clark | date=1983-09-18 | work=The Philadelphia Inquirer | access-date=2019-02-21 | pages=26}} | Sept. 18, 1983 |
References
References
- (1979-09-28). "Pearlman Posters Given a Facelift". Philadelphia Daily News.
- DeLeon, Clark. (1979-09-21). "Terrorism: Is no poster safe from these fiends?". The Philadelphia Inquirer.
- DeLeon, Clark. (1979-09-21). "Terrorism: A real Mickey Mouse outfit". The Philadelphia Inquirer.
- (1979-09-28). "Pearlman Posters Given a Facelift". Philadelphia Daily News.
- Konolige, Kit. (1979-09-28). "Al Pearlman A Marked Man". Philadelphia Daily News.
- DeLeon, Clark. (1979-10-08). "Update: APPPLE meets SWARM". The Philadelphia Inquirer.
- DeLeon, Clark. (1979-11-28). "Politics: Is nothing sacred to APPPLE?". The Philadelphia Inquirer.
- DeLeon, Clark. (1979-12-14). "Update: The ayatollah meets Al Pearlman". The Philadelphia Inquirer.
- DeLeon, Clark. (1979-12-25). "Posters: Yes, Virginia, there is an Al Pearlman". The Philadelphia Inquirer.
- DeLeon, Clark. (1980-02-01). "APPPLE STRIKES AGAIN - again". The Philadelphia Inquirer.
- DeLeon, Clark. (1980-02-22). "APPPLE: How about laying off poles for a while". The Philadelphia Inquirer.
- DeLeon, Clark. (1983-06-07). "Politics: It's starting again". The Philadelphia Inquirer.
- DeLeon, Clark. (1983-09-18). "Terrorists: APPPLE meets SCRAPPPLE". The Philadelphia Inquirer.
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