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American Music Awards of 2010

2010 ceremony of the American Music Awards

2010 ceremony of the American Music Awards

FieldValue
name38th Annual American Music Awards
imageAMAs2010logo.jpg
captionAmerican Music Awards of 2010 logo
ratings11.6 million
runtime127 minutes
producerDick Clark Productions
locationNokia Theatre L.A. Live,
Los Angeles, California
countryUnited States
networkABC
RCTI
dateNovember 21, 2010
most_awardsJustin Bieber (4)
most_nominationsEminem (5)
websiteAmerican Music Awards
previous2009
mainAmerican Music Awards
next2011

Los Angeles, California RCTI The 38th Annual American Music Awards were held November 21, 2010, at the Nokia Theatre L.A. Live in Los Angeles, California. The awards recognized the most popular artists and albums from 2010's music list. Nominees were announced on October 12, 2010 by Demi Lovato and Taio Cruz. Justin Bieber was nominated for, and won, four awards, including Artist of the Year. Usher and Eminem both won two awards; the former was nominated for three and the latter, five.

Performers

Artist(s)Song(s)Ref
Rihanna"Love the Way You Lie (Part II)"
"What's My Name?"
"Only Girl (In the World)"
Enrique Iglesias
Pitbull"Tonight (I'm Lovin' You)"
"I Like It"
Miley Cyrus"Forgiveness and Love"
Diddy - Dirty Money"Coming Home"
Kid Rock"Times Like These"
The Black Eyed Peas"The Time (Dirty Bit)"
Katy Perry"Firework"
Justin Bieber"Pray"
Bon Jovi"What Do You Got?"
"You Give Love a Bad Name"
"It's My Life"
P!nk"Raise Your Glass"
Ne-Yo"Champagne Life"
"One in a Million"
"Telekinesis"
"Beautiful Monster"
Taylor Swift"Back to December"
"Apologize"
Christina Aguilera"Express"
Usher
Swedish House Mafia"DJ Got Us Fallin' in Love"
"Miami 2 Ibiza"
"One"
Train"Marry Me"
"Hey, Soul Sister"
Kesha"Take It Off"
"We R Who We R"
Carlos Santana
Gavin Rossdale"Get It On"
"Take Me to the River"
Backstreet Boys
New Kids on the Block"Everybody (Backstreet's Back)"
"Hangin' Tough"
"I Want It That Way"
"Step by Step"
"You Got It (The Right Stuff)"
"Larger than Life"

Presenters

  • Heidi Klum — welcomed the audience & presented Favorite Soul/R&B Album
  • Jenny McCarthy & John Legend — presented Favorite Pop/Rock Duo/Band/Group
  • Eric Stonestreet & Rico Rodriguez II — introduced Enrique Iglesias & Pitbull
  • Jessica Alba -- presented Favorite Country Female Artist
  • Samuel L. Jackson — introduced Kid Rock
  • Christina Milian & Johnny Weir — presented Favorite Latin Artist
  • Taio Cruz, Nicki Minaj & Trey Songz — presented Favorite Soul/R&B Female Artist
  • Willow Smith — introduced Justin Bieber
  • Mandy Moore & Sheryl Crow -- presented Favorite Country Male Artist
  • Natasha Bedingfield — presented T-Mobile Breakthrough Artist
  • Kelly Osbourne — introduced P!NK
  • Julianne Hough & Keri Hilson — presented Favorite Pop/Rock Male Artist
  • Nathan Fillion & Stana Katic — presented Favorite Country Band/Duo/Group
  • Mike Posner & Avril Lavigne -- presented Favorite Alternative/Rock Artist
  • The Band Perry — presented Favorite Adult Contemporary Artist
  • Michael Chiklis & Julie Benz — introduced Kesha
  • Lady Antebellum — presented Favorite Soul/R&B Male Artist
  • Ryan Seacrest — presented Artist of the Year

Winners and nominees

Artist of the YearT-Mobile Breakthrough ArtistFavorite Pop/Rock Male ArtistFavorite Pop/Rock Female ArtistFavorite Pop/Rock Band/Duo/GroupFavorite Pop/Rock AlbumFavorite Country Male ArtistFavorite Country Female ArtistFavorite Country Band/Duo/GroupFavorite Country AlbumFavorite Rap/Hip-Hop ArtistFavorite Rap/Hip-Hop AlbumFavorite Soul/R&B Male ArtistFavorite Soul/R&B Female ArtistFavorite Soul/R&B AlbumFavorite SoundtrackFavorite Alternative Rock ArtistFavorite Adult Contemporary ArtistFavorite Latin ArtistFavorite Contemporary Inspirational Artist

Ratings

The ceremony was watched by 11.6 million viewers and received a 4.3 preliminary rating in the 18–49 demographic. At the time, It marked the lowest ratings ever for the ceremony, with competition coming from NBC Sunday Night Football.

References

References

  1. Johnston, Maura. (November 21, 2010). "AMAs: Big Wins for Justin Bieber, Usher". [[Wenner Media]].
  2. Ziegbe, Mawuse. (November 21, 2010). "Rihanna Opens American Music Awards With Island Flavor". [[MTV News]]. [[MTV Networks]].
  3. (November 19, 2010). "Enrique Iglesias To Perform 'Raunchier' New Single At AMAs". [[MTV News]]. [[MTV Networks]].
  4. Hammel, Sara. (November 21, 2010). "Miley Cyrus to Sing 'Forgiveness and Love' at American Music Awards". [[Time Inc]].
  5. Rodriguez, Jayson. (November 21, 2010). "Diddy-Dirty Money Get AMA Crowd Swaying With 'Coming Home'". [[MTV News]]. [[MTV Networks]].
  6. Kaufman, Gil. (November 21, 2010). "Kid Rock Gets Mellow At The American Music Awards". [[MTV News]]. [[MTV Networks]].
  7. Dinh, James. (November 21, 2010). "Black Eyed Peas Give Glow-In-The-Dark AMA Performance". [[MTV News]]. [[MTV Networks]].
  8. Vena, Jocelyn. (November 21, 2010). "Justin Bieber Gets Serious With 'Pray' At AMAs". [[MTV News]]. [[MTV Networks]].
  9. Kaufman, Gil. (November 21, 2010). "Bon Jovi Bring Arena Rock To The American Music Awards". [[MTV News]]. [[MTV Networks]].
  10. Kaufman, Gil. (November 21, 2010). "Pink Toasts AMA Crowd With 'Raise Your Glass'". [[MTV News]]. [[MTV Networks]].
  11. Ziegbe, Mawuse. (November 20, 2010). "Ne-Yo Promises 'Theatrical' AMA Performance". [[MTV News]]. [[MTV Networks]].
  12. Vena, Jocelyn. (November 21, 2010). "Taylor Swift Goes 'Back To December' With Snowy AMA Performance". [[MTV News]]. [[MTV Networks]].
  13. Kaufman, Gil. (November 21, 2010). "Christina Aguilera Struts Through 'Express (Burlesque)' At AMAs". [[MTV News]]. [[MTV Networks]].
  14. Rodriguez, Jayson. (November 21, 2010). "Usher Shows Off Fancy Footwork At AMAs". [[MTV News]]. [[MTV Networks]].
  15. Martens, Todd. (November 21, 2010). "American Music Awards 2010: Rihanna, Katy Perry, Santana, Ke$ha and all the performances, graded". [[Los Angeles Times]].
  16. Vena, Jocelyn. (November 21, 2010). "Ke$ha Proclaims 'We R Who We R' At AMAs". [[MTV News]]. [[MTV Networks]].
  17. Vena, Jocelyn. (November 21, 2010). "Backstreet Boys And New Kids On The Block Close The AMAs". [[MTV News]]. [[MTV Networks]].
  18. Hibberd, James. (November 22, 2010). "AMAs Hit All-Time Ratings Low". [[Prometheus Global Media]].
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