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Aisle411

American consumer service

American consumer service

FieldValue
nameaisle411
logoFile:Aisle411_logo.jpg
industryMobile application development
predecessor
successor
founded2008
foundersNathan Pettyjohn, Matthew Kulig
defunct
hq_location_citySt. Louis, Missouri
area_served
owner
num_employees_year
website

aisle411 Inc. is a St. Louis-based company that has developed a phone application called aisle411, which allows customers to search retail stores for specific product. aisle411 entered the market in August 2009, co-founded by Nathan Pettyjohn and Matthew Kulig in 2008.

History

In August 2009, aisle411 launched its service for Ace Hardware and Price Cutter stores in the St. Louis and Springfield, MO areas. In 2010, aisle411 launched its mobile smartphone service with Shop 'n Save, a grocery chain owned by Supervalu and Schnucks grocery stores in the St. Louis, MO area. In September 2011, WinCo Foods partnered with aisle411 to include its stores in the application. In December 2011, Hy-Vee, a grocery chain of 235 store locations, added its stores into aisle411. In September 2012, Walgreens connected over 7,800 locations to the aisle411 platform.

In September 2012, aisle411 acquired the technology assets of WiLocate to implement indoor positioning technology to its mobile application. In September 2013, aisle411 raised $6.3 million in its first round of financing - led by St. Louis-based Cultivation Capital - to help the company scale, meet demand and expand retail partnerships. Billiken Angels Network has invested in aisle411.

Services

aisle411 application allows consumers to use smartphone to pull up a map pinpointing the aisle and location of an object in a particular store. The aisle411 platform is made available for licensing to retailers, and 3rd parties through an API and Map SDK. Shoppers can also use the app to scan barcodes to read product reviews and find out about in-store discounts and promotions.

References

References

  1. (18 October 2011). "Shop 'n Save Supports Updated Navigation App".
  2. "WinCo Foods Deploys Mobile In-Store Navigation Service - Technology - Supermarket Chain |Grocery Chain | Grocery Store Chain | Supermarket News".
  3. "Bloomberg profile".
  4. "With acquisition, aisle411 wants to bring GPS indoors".
  5. (4 September 2013). "Aisle411 raises $6.3M to create digital maps of physical stores".
  6. "Smart phone app helps shoppers find right aisle".
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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