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Air Jordan

American basketball and sportswear brand by Nike

Air Jordan

American basketball and sportswear brand by Nike

FieldValue
nameAir Jordan
imageJumpman logo.svg
captionThe silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.
typeBasketball shoes, sportswear shoes and clothing
currentownerNike
originUnited States
introduced
marketsWorldwide
website

Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. The shoes, related apparel and accessories are now marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The Jordan Logo, known as the "Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics.

History

As Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's various slam dunks, scored to "Jump (For My Love)" by the Pointer Sisters. Nike showcased the first design of the shoe, but Jordan criticized its colorway. While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him "a stand alone star and give him a signature shoe line."

On October 26, 1984, Jordan signed a five-year, $2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. In addition, Jordan would get royalties from products sold by Nike with his name, which was at the time considered an industry disruptive move. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years. Sales greatly exceeded expectations, earning $126 million in one year.

NBA policy stated that the shoes must be 51% white and consistent with the shoes that the rest of the team wore. Failure to follow this policy resulted in a $5,000 fine per game (). Nike designed the Air Jordan I based on the Chicago Bulls' red and black team colors with only 23% white, which violated the NBA's policy. Nike agreed to pay each fine, garnering both controversy and publicity around the shoe. Fines imposed by the NBA on Jordan for wearing the shoes bestowed upon them an iconic brand and was later regarded as groundbreaking in part due to its defiance of NBA regulations. Nike also took advantage of this marketing opportunity with the Air Jordan I "Banned" advertisement, which stated "On September 15th, Nike created a revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can't keep you from wearing them. Air Jordan. From Nike." The shoe sold out of the initial 50,000 pairs and ultimately generated more than $150 million in sales.

In 1997, Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). The brand has built a sustainable business model by releasing Air Jordan shoes and apparel, and collaborating with popular artists. In 2022 alone, Jordan Brand brought in $5.1 billion to Nike. Of that, a reported $150–256 million went directly to Jordan under his deal with Nike.

Models

ModelYearNotes
[[File:Air Jordan 1 Banned.jpgcenter150x150px]] Air Jordan I Air Jordan I1984last=Bengtsonfirst=Russdate=May 2015title=Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Haveurl=https://www.complex.com/sneakers/2015/05/why-the-chicago-jordan-1-mattersurl-status=livemagazine=Complexarchive-url=https://web.archive.org/web/20180302104132/http://www.complex.com/sneakers/2015/05/why-the-chicago-jordan-1-mattersarchive-date=2018-03-02access-date=2021-05-20quote=The "New York" Jordan 0.5 is the latest retro Jumpman shoe to get remastered from the outside in. Designer Peter More and others explain why it's iconic.}}
[[File:Jordan II (cropped).jpgcenter150x150px]] Air Jordan II1986The success of the Air Jordan I encouraged Nike to release a new Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the Air Jordan II was originally made in Italy. In early tests, Michael Jordan wore a prototype that fused the upper of the original Air Jordan with the cushioning being designed for the new model. The Air Jordan II featured a full-length Air-Sole unit and a polyurethane midsole. The shoe bore a similar silhouette to the Nike Air Python that would release the following year. It featured a faux lizard skin and swooping lines that resembled the detailing of a sports car. This design aesthetic would factor into the Air Jordan line later in the series. The Air Jordan II was the first Jordan not to have the Nike swoosh on the upper, though "Nike" was stitched across the heel counter. Michael Jordan wore the Air Jordan II for a shortened 18 games in the 1985–86 season due to a broken foot. It had several re-releases as the Jordan 2 Retro.
[[File:Air Jordan III (cropped).jpg150x150pxcenter]] Air Jordan III1988The Air Jordan III featured the debut of the Jumpman logo. Jordan Brand reintroduced the Air Jordan III in the True Blue colorway as an international-only release in 2009. On February 15, 2020, a "Red Cement" version was released in celebration of Chicago, Illinois hosting the 2020 NBA All-Star Game. The brand also debuted a Chicago-exclusive version of the colorway. This pair features "Nike Chi" branding on the heel, replacing the traditional "Nike Air" branding.
[[File:Nike Air Jordan IV, (White Cement Colorway) (cropped).jpgcenter150x150px]] Air Jordan IV1989In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the shoe. Lee had featured the shoe in his movie Do The Right Thing.
[[File:Nike Air Jordan V (cropped).jpgcenter150x150px]] Air Jordan V1990url=https://cultedge.com/2018/01/air-jordan-5-history/title=Retro Vibes: Revisiting Air Jordan 5 Greatness • CultEdge.comwebsite=CultEdge.comdate=January 30, 2018language=en-USaccess-date=January 31, 2018archive-url=https://web.archive.org/web/20180201020149/https://cultedge.com/2018/01/air-jordan-5-history/archive-date=February 1, 2018url-status=live}}
[[File:Air jordan VIs (cropped).jpgcenter150x150px]] Air Jordan VI1991Slam Dunk]], Hanamichi Sakuragi. In 2014, Nike released special versions of the VI featuring artwork from the series. Various other models in the Air Jordan line are featured in the series, including the original Air Jordan, the V, and the XII.
[[File:Air Jordan VII (Maillot N°9 de la Dream Team) (cropped).JPGcenter150x150px]] Air Jordan VII1992The Air Jordan VII introduced "huarache" technology which allowed the shoes to better conform to the user's foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the translucent soles. This was the first Air Jordan in the line that did not have any distinctive "Nike Air" branding on the outer portions of the shoe, only on the in-soles.
[[File:Air Jordan VIII, (Playoffs Colorway) (cropped).jpgcenter150x150px]] Air Jordan VIII1993The Air Jordan VIII was released to coincide with the 1992–93 NBA season. The eighth model of the Air Jordan contains a full-length air sole, polyurethane midsole, polycarbonate shank plate, and two crossover straps. The VIIIs were known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes. The shoe was re-released in 2003, 2007, 2008, 2013, and 2015–2017.
[[File:Nike Air Jordan IX (cropped).jpgcenter150x150px]] Air Jordan IX1993Originally released in November 1993, the Air Jordan IX was the first model released after Michael Jordan's retirement. Jordan never played an NBA season wearing these shoes. This model was inspired by baseball cleats that Jordan wore when playing minor-league baseball. The shoe was re-released in 2002, 2008, 2010, 2012, and 2014–2018.
[[File:Nike Air Jordan X Steel (cropped).jpgcenter150x150px]] Air Jordan X1994This was released in different colors representing U.S. cities. It was the first Air Jordan to feature a lightweight Phylon midsole. The shoe also featured all of Michael Jordan's accomplishments up to his first retirement on the outsole.
[[File:Air Jordan XI (cropped).jpgcenter150x150px]] Air Jordan XI1995This model was designed by Tinker Hatfield. When the shoe launched, Michael Jordan (retired from basketball by then) was with the Birmingham Barons in baseball's minor baseball leagues. Hatfield designed the sneaker waiting for Jordan to come back and hoping he would play in them.
[[File:Air Jordan XII Playoffs (cropped).jpgcenter150x150px]] Air Jordan XII1996most famously worn]] by Jordan during Game 5 of the 1997 NBA Finals, hence its name.
[[File:Nike Air Jordan XIII (cropped).jpgcenter150x150px]] Air Jordan XIII1997This model had a carbon fiber plate, designed by Hatfield. The black panther was the inspiration for the Air Jordan XIII, with the sole resembling the pads on a panther's paw. A hologram on the back of the shoe imitates a panther's eyes in the dark. They were re-released in 2005, which coincided with the release of the Air Jordan 8s shoe.
[[File:Nike Air Jordan XIV (cropped).jpgcenter150x150px]] Air Jordan XIV1998Inspired by the Ferrari 550 M which Michael Jordan owned, the Air Jordan XIV was originally released in October 1998. It was re-released in 2005, 2006, 2008, 2011, 2012 and 2014–2018.
[[File:Air Jordan XV (cropped).jpgcenter150x150px]] Air Jordan XV1999This was the first shoe after Jordan's second retirement. The design was inspired by the North American X-15, which was developed by NASA during the 1950s. The sides of the XV were made from woven kevlar fiber. The Jordan XVs were Hatfield's least favorite in the series.
[[File:Air Jordan XVI (cropped).jpgcenter150x150px]] Air Jordan XVI2001The shoe came with spats, and the design was inspired by performance cars and architecture. The ad campaign featured Mos Def.
[[File:Nike Air Jordan XVII (cropped).jpgcenter150x150px]] Air Jordan XVII2002This pair of Jordans came with a multimedia CD-ROM containing the Air Jordan XVII song. The retail price of the shoe was . The defining functional design element of the Air Jordan XVII model, which was later replicated on the Air Jordan XXIII model, was the reinforced mid-sole which provided a sturdy and stable chassis for the shoe. They were made in four mid top colors and three low-top colors. Michael Jordan wore the XVII while playing for the Washington Wizards, after his second retirement return. The shoe was re-released in 2008 and 2016.
[[File:Air Jordan XVIII, (Wizards Away Colorway) (cropped).jpgcenter150x150px]] Air Jordan XVIII2003The Air Jordan XVIII shoe was released during Michael Jordan's last season, in which he played for the Washington Wizards.
[[File:Air Jordan XIX, (Black Mamba Colorway) (cropped).jpgcenter150x150px]] Air Jordan XIX2004This is the first Jordan release after his third, and final, retirement which came after the 2002–03 NBA season. The design was inspired by the black mamba snake, and two original colorways where released: white/flint gray and black/red. Three regional colorways and three special edition colorways were released. They consisted of the East, West, and Midwest edition for regular and West, East, and Olympic for the SE (special edition).
[[File:Nike Air Jordan XX (cropped).jpgcenter150x150px]] Air Jordan XX2005The Air Jordan XX was inspired by low-cut motorcycle shoes as Jordan got into motorcycle racing. The strap was placed in the center of the shoe over the laces. It also helped to create a tighter fit and increased support. The shoe was re-released in 2008 and 2015.
[[File:Air Jordan XX1 (cropped).jpgcenter150x150px]] Air Jordan XXI2006The Air Jordan XXI model of shoes was designed by D'Wayne Edwards and inspired by sport touring vehicles. The shoe features lower-foot air grilles, double-overlasted Phylon midsole, a carbon fiber shank plate and a seamless diamond-quilted bootie. It came with removable parts that could make the cushioning firm or soft, and had text that could be seen under a blacklight.
[[File:Nike Air Jordan XX2, (Bulls Colorway) (cropped).jpgcenter150x150px]] Air Jordan XX22007url=http://www.prnewswire.com/news-releases/jordan-brand-marketing-campaign-comes-through-in-the-clutch-54597432.htmltitle=Jordan Brand Marketing Campaign Comes Through in the Clutchlocation=Oregonpublisher=PR Newswireaccess-date=October 19, 2011archive-url=https://web.archive.org/web/20110109025707/http://www.prnewswire.com/news-releases/jordan-brand-marketing-campaign-comes-through-in-the-clutch-54597432.htmlarchive-date=January 9, 2011url-status=live}}
[[File:Air Jordan XX3, (Wizards Colorway) (cropped).jpgcenter150x150px]] Air Jordan XX32008The Air Jordan XX3 was designed by Tinker Hatfield. It was the first basketball shoe in the "Nike Considered" category, for using materials from not more than 200 mi from a Nike Factory. It features a hand-stitched exterior, full-length bootie, carbon fiber shank plate, the last to feature interchangeable IPS pillars, and an articulated chassis. The shoe was released on January 25, 2008, and was the last Air Jordan until the XX8 to have Roman numeral identification. The shoe was re-released in 2015–2016.
[[File:Air Jordan 2009 (cropped).jpgcenter150x150px]] Air Jordan 20092009The Air Jordan 2009 was designed by Jason Mayden and was the first Air Jordan model named after the year of its release rather than its numbered system. Inspired by Jordan's defensive focus, the shoe incorporates Articulated Propulsion Technology used by Paralympian runners. It also features a durable pleated silk upper, protective Thermoplastic polyurethane (TPU) chassis, carbon fiber arch plate and Zoom Air structure. The shoe was released on January 31, 2009, and has not been re-released.
[[File:Air Jordan 2010 (cropped).jpgcenter150x150px]] Air Jordan 20102010This was released during the 25th anniversary of the Air Jordan Brand. The base of each midsole has stylized text that when combined reads: "I've failed over and over and over again in my life. And that is why I succeed." This quote is a reference to a 1997 advertising campaign, with Michael Jordan detailing his failures that led to his career successes.
[[File:Air jordan 2011 year of the rabbit (cropped).jpgcenter150x150px]] Air Jordan 20112011Rabbit]]" colorway was a limited release that celebrated Michael Jordan's Chinese zodiac sign.
Air Jordan 20122012The Air Jordan 2012 offers six customization configurations. Two interchangeable sleeves and three insoles adapt to different playing styles. The Deluxe model was launched on February 8, while the customization Flight models were released on February 25, 2012. It was the final Air Jordan model to be named after the year it was released as the numbered system returned in 2013 with the Air Jordan XX8.
Air Jordan XX82013The Air Jordan XX8, designed by Tinker Hatfield, was released on February 16, 2013. The outside shroud was made from a Swiss fabric used for motorcycle jackets.
Air Jordan XX92014The Air Jordan XX9, also designed by Hatfield, released in September 2014 in both an elephant print and a knit edition. The shoe debuted in the NBA by Russell Westbrook and Kawhi Leonard. The shoe has a performance woven upper, with areas that are stiff and others that are more flexible.
Air Jordan XXX2016The Air Jordan XXX was again designed by Tinker Hatfield. The first colorway of the shoe released on February 16. The shoe consists of an upper and outsole similar to the XX9. The upper has a flyknit-constructed ankle collar that overextends slightly. The outsole has a more noticeable change, with a different traction pattern, while the midsole remains almost identical.
Air Jordan XXXI2016The Air Jordan XXXI is heavily influenced by the Air Jordan 1s, having a leather upper and swoosh, Jumpman, and Jordan "Wings" logos. Its retail debut was on September 3, 2016, in the "Banned" colorway, for the 30th anniversary of the NBA banning the Air Jordan 1. Notable appearances of the shoe include the "USA" colorway worn during the 2016 Olympic basketball tournament by members of team USA.
Air Jordan XXXII2017The Air Jordan XXXII was influenced by the Air Jordan 2 and included a Jordan "Wings" logo. It first released in the "Rossa Corsa" colorway on September 23, 2017. A "Banned" colorway was released on October 18, 2017. Another special edition called the "Russ" colorway was released to celebrate Russell Westbrook's sponsorship with Jordan Brand. Jordan Brand released 2 types of this shoe, the original mid length cut and low cut.
Air Jordan XXXIII2018The Air Jordan XXXIII was released on October 18, 2018. This is the first Air Jordan model to go laceless.
Air Jordan XXXIV2019The Air Jordan XXXIV was released on September 25, 2019, with details such as a commemorative date for the brand's 30th anniversary.
Air Jordan XXXV2020The Air Jordan XXXV debuted in the Fall of 2020 with a distinct new shape. The model focused on weight reduction for responsiveness. An area of the midfoot had a hole to provide stability, bounce, and comfort. The Air Jordan had several collaborations with contemporary NBA players, including Jayson Tatum and Zion Williamson.
[[File:Air_Jordan_XXXVI.jpgframeless]]Air Jordan XXXVI2021The Air Jordan XXXVI was first teased by German-American professional basketball player Satou Sabally via social media, and made its on-court debut on March 25, 2021.
Air Jordan XXXVII2022The Air Jordan XXXVII was released on July 28, 2022.
Air Jordan XXXVIII2023The Air Jordan XXXVIII contains a Cushlon 3.0 midsole along with a Zoom Strobel Unit. It was released on August 18, 2023, for $200.
Air Jordan XXXIX2024The Air Jordan XXXIX was released in July 2024.
Air Jordan 402025The Air Jordan 40 was released in July 2025.

Other shoes from the Air Jordan line

The Jordan Packages

;Spizike "Spizike" The Jordan Spiz'ike shoes were released on October 21, 2006, as a tribute to Michael Jordan and Spike Lee's relationship. The relationship began when Mars Blackmon (a character from Spike Lee's film, She's Gotta Have It) became a pitchman in Nike commercials for Air Jordans. The Spiz'ike is a blend of the Jordan III, IV, V, VI, and XX shoes. Only 4,032 pairs were made of the original release, with the proceeds going to a new film institute at Morehouse College.

;"Defining Moments" Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air Jordans.

;"Defining Moments II" The "raging bull pack" retailed for $310 and drew inspiration from the running of the bull that takes place every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate exterior graphic box with double sided slide out, originally released in 2009.

;"Defining Moments III" The Jordan Brand released a third "Defining Moments" package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from the old Boston Garden.

;"Defining Moments IV"

;Retro 6 Infrared Pack The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of . This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by using the Jumpman logo instead of the Nike Air logo on the heel.

;"Old Love New Love" 2007 brought the release of the Jordan Brand's second two-pair package named the "Old Love New Love" (OLNL), which was released on April 21. The pack featured two colorways of the Air Jordan I Retro - the original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack represented Jordan's two main passions, the old love being basketball the new love being motorcycle racing. The Old Love New Love package was sold for $200.00. This release marked a comeback for the Air Jordan 1 paving the way for a slew of colorways, including the modified "Phat" version with additional padding.

Jordan "6 Rings" shoe

Air Jordan "6 rings" in two colorways

The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a combination of the seven Air Jordan shoes that Michael Jordan wore during his 6 championship seasons. That includes the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6 Rings shoes starting in September 2008.

Jordan Brand released colorways representative of each team that the Chicago Bulls defeated in their six championship seasons during the 1990s: The Los Angeles Lakers, Portland Trail Blazers, Phoenix Suns, Seattle SuperSonics, and Utah Jazz. The shoes include laser-etched graphics detailing specific aspects about that particular championship series and the city of the competing team. Many other colorways exist.

There also exists a "winterized 6 rings" which are a modified 6 Rings shoe turned into a durable boot designed for the outdoors which changes some of the design and placement of the parts.

Controversies

The polyurethane (PU) material in the soles of many Air Jordan models can break down over time, and many collectors find that their vintage pairs are often unwearable. Known as PU degradation, polyurethane soles are susceptible to hydrolysis and oxidation, and shoes with this material have been found to have a poor aging performance. Nike does not provide information as to the type of PU they use in their Air Jordan lines, and have avoided answering questions in the past, as was the case in Wireds widely cited article on the PU controversy within the sneaker community, "We asked Nike about PU degradation and what might be done about it, but the company declined to comment."

The Air Jordan line has been associated with riots, assaults, robberies, and murders. Fifteen-year-old high school student Michael Eugene Thomas was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989. In 1988, principal Dr. Robin Oden of Mumford High School in Detroit mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from school grounds. This ban was the first of many dress codes implemented in schools after a wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing.

Manufacturing

Nike owns none of the factories where Air Jordans are produced and contracts the work to various factory owners. Company officials say that they only design and market the shoes. However, Nike dictates production terms and standards to the contractor, often without questioning labor or safety practices. In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low wages.

Social and cultural impact

Air Jordans have become a status symbol in sneaker culture and are worn all around the world today. The impact of Air Jordans has expanded from basketball and sports into fashion, pop culture, and hip-hop. Air Jordans are a major staple in casual wear and streetwear culture. The popularity of the sneaker has risen from its connection to the hip-hop scene since 1985. Rappers in the 1990s including 2Pac, The Notorious B.I.G., Ice Cube, and Jay-Z mention Michael Jordan's sneakers and success in their music. They have also been seen on many hip-hop album covers including Eazy-E wearing Air Jordan III on the Eazy-Duz-It album cover and music videos including "Otis" where Jay-Z and Kanye West are seen wearing the Air Jordan I and Air Jordans VI. The shoes have also been seen worn by many artists and celebrities on a casual and everyday basis. Collaborations between hip-hop artists and the Jordan Brand have also driven popularity, including Travis Scott's "Cactus Jack" collaborations with the Jordan Brand and Nike. With the Jordan Brand having a huge impact on hip-hop culture, it has become a status symbol. Jordan Brand collaborated with Luka Dončić on the development and launch of the Jordan Luka 5.

Sneaker collecting

Main article: Sneaker collecting

The shoes have had a large impact on the rise of "sneakerhead" culture. In the 1980s, collecting sneakers became more common, as well as trading and reselling them. As new models came out, more Air Jordans have become in demand and a significant shoe to have in collections. Reselling Air Jordans have become highly profitable and hundreds or thousands of dollars are spent on rare sneakers, including the original 1985 Air Jordan I on StockX selling up to $20,000. Upon the height and rise of the sneaker community, the resale market is estimated to be worth $2 billion and is expected to gain $4 billion more by 2025. The growth is due to collaborations, limited editions drops, and other factors. With the sneakers evolving over time and introducing new models, the sneakers have been rising in value for collectors and becoming a staple in their collections.

Collaborations

Air Jordan has collaborated with many brands and artists, including celebrities Drake, Billie Eilish, J Balvin, DJ Khaled, Eminem, Nicki Minaj, Future and Mark Wahlberg. After a collaboration with Nike on its Air Force One in 2017, rapper Travis Scott partnered with Jordan Brand to design "Cactus Jack" iterations of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.

Air Jordan has worked with streetwear brands, fashion houses, and soccer clubs. Collaborations include Virgil Abloh and his brand Off-White, Supreme, Comme des Garçons, Kaws, Dior, and Paris Saint-Germain.

Television and films

The Air Jordans have been seen throughout television, including The Fresh Prince of Bel-Air, where Will Smith wears different models of the shoe throughout the show including the "Metallic" Air Jordan Vs in the pilot episode and the "Colombia" Air Jordan XI in the last episode of the series. With the impact that the show made on the Jordan Brand, they released a few pairs of Air Jordan Vs that associate to the show.

There are films that have influenced the Air Jordan's design. In 1989, the film Do the Right Thing portrayed a character "Buggin Out" (Giancarlo Esposito) in a clean pair of Air Jordan 4s that became scuffed. Jordan Brand released a Jordan 4 that was designed as a replica of the scuffed ones that Buggin Out wore. Air Jordan sneakers have been featured in other films, including He Got Game (1998), White House Down (2013), Uncle Drew (2018), and Spider-Man: Into the Spider-Verse (2018), and Spider-Man: Across the Spider-Verse (2023) and the documentaries Unbanned: The Legend of AJ1 (2018), One Man and His Shoes (2020), and "Episode V" of The Last Dance (2020).

''Looney Tunes'' and ''Space Jam''

On January 26, 1992, Jordan Brand debuted a commercial during Super Bowl XXVI which showed Bugs Bunny enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad premiered in 1993 featuring Bugs and Jordan facing off against Marvin the Martian. The ads inspired Jordan's agent, David Falk, to pitch a film starring Jordan and the Looney Tunes characters. The pitch resulted in Space Jam (1996), a commercial success which grossed over $230 million at the box office and generated over $1 billion in merchandise sales. The success of the advertising campaign and the film contributed to the popularity of Looney Tunes and other cartoon characters as motifs in street fashion through the 1990s and 2000s. A sequel to the film, Space Jam: A New Legacy, was released in 2021, with LeBron James in the lead role.

''Air''

Main article: Air (2023 American film)

Air is an American biographical sports drama film directed by Ben Affleck. The film is based on true events about the origin of Air Jordan, when Sonny Vaccaro, a Nike employee, seeks to strike a business deal with rookie player Jordan. It stars Matt Damon as Vaccaro.

''Like Mike''

Main article: Like Mike

Like Mike is an American sports comedy film released in 2002. It stars a teenage orphan who gains basketball abilities when he wears sneakers inscribed by Michael Jordan. Upon gaining these powers he is offered a chance to play in the NBA.

Sponsorships

In 1997, Air Jordan selected the first three collegiate sponsorships for the Jordan Brand: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies. North Carolina A&T, a Historically Black College and University (HBCU), ended its sponsorship in 2003 when it signed with Russell Athletic. Since then, Jordan Brand partnered with Howard University Athletics, another HBCU, in 2022 for all their programs except the men's and women's golf teams, which are already sponsored by Stephen Curry's Curry Brand.

Starting in 2016, Air Jordan became the sole equipment provider for the Michigan Wolverines football team. This marked the brand's first venture into a sport besides basketball. As of 2023, Air Jordan is also the equipment provider for the North Carolina Tar Heels, Oklahoma Sooners, Florida Gators, and UCLA Bruins football programs.

In 2018, the Jordan Brand sponsored an association football (soccer) club for the first time in its history, when French club Paris Saint-Germain F.C. displayed the Jumpman logo on their third kits, worn in the 2018–19 UEFA Champions League.

In 2023, the Jordan Brand signed AL 2022 MVP Aaron Judge to an endorsement deal.

The Jordan Brand also sponsors 23XI Racing, which is co-owned by Michael Jordan in the No. 45 Toyota Camry driven by Tyler Reddick in the NASCAR Cup Series.

American football

NCAA college football teams

  • University of Florida
  • Howard University{{Cite web|url=https://about.nike.com/en/newsroom/releases/jordan-brand-howard-university-partnership|title=Jordan Brand Welcomes Howard University to the Family
  • University of Michigan
  • University of North Carolina at Chapel Hill
  • University of Oklahoma
  • University of California, Los Angeles

NFL players

  • Jalen Hurts
  • Dak Prescott
  • Davante Adams
  • Stefon Diggs
  • Jarvis Landry
  • Chase Claypool
  • Sterling Shepard
  • Kyle Pitts
  • Melvin Ingram
  • Bobby Wagner
  • Devin White
  • Dont'a Hightower
  • Stephon Gilmore
  • Jamal Adams
  • Tyrann Mathieu
  • Deebo Samuel
  • Bryce Young{{Cite web |title=Bryce Young Signs With Jordan Brand Ahead of NFL Draft
  • Patrick Surtain II

NFL coaches

  • Sean Payton

Association Football

Club teams

  • Paris Saint-Germain

Prizeplaying teams

  • Sidemen FC

Auto racing

NASCAR teams

NASCAR drivers

  • Kurt Busch
  • Denny Hamlin
  • Tyler Reddick

Baseball

MLB players

  • Mookie Betts
  • Jazz Chisholm Jr.
  • Vladimir Guerrero Jr.
  • Aaron Hicks
  • Aaron Judge
  • Derek Jeter
  • Manny Machado
  • Yadier Molina
  • CC Sabathia
  • Taijuan Walker
  • Elly de la Cruz

Basketball

National teams

  • FRA France
  • SLO Slovenia
  • JPN Japan

Club teams

  • DUC

NBA Official Statement

  • National Basketball Association ("Statement" edition, NBA All-Star Game and Charlotte Hornets uniforms only)

NCAA college basketball teams

  • University of Cincinnati
  • University of Florida
  • Georgetown University
  • University of Houston
  • Howard University
  • Marquette University
  • University of Michigan
  • University of North Carolina
  • University of Oklahoma
  • San Diego State University
  • University of California, Los Angeles
  • University of California, Berkeley

High school teams

  • Father Henry Carr Catholic Secondary School
  • Langston Hughes High School

Other teams

  • Ateneo de Manila University (Philippine college)

NBA players

  • Bam Adebayo
  • Carmelo Anthony
  • Ray Allen
  • Paolo Banchero
  • Mike Bibby
  • Bismack Biyombo
  • Mike Conley Jr.
  • Luka Dončić
  • Andre Drummond
  • Blake Griffin
  • Rui Hachimura
  • Jaime Jaquez Jr.
  • Victor Oladipo
  • Bradley Beal
  • Jabari Parker
  • Chris Paul
  • Otto Porter Jr.
  • Jayson Tatum
  • Moe Wagner
  • Kemba Walker
  • Russell Westbrook
  • Zion Williamson
  • Trae Young
  • Cody Zeller

WNBA players

  • Jordin Canada
  • Te'a Cooper
  • Crystal Dangerfield
  • Stefanie Dolson
  • Chelsea Dungee
  • Asia Durr
  • Dana Evans
  • Dearica Hamby
  • Isabelle Harrison
  • Arella Guirantes
  • Maya Moore
  • Kia Nurse
  • Aerial Powers
  • Satou Sabally

Boxing

  • Gennady Golovkin

Profesional Wrestling

  • Roman Reigns

Philanthropy

The Jordan Brand partners with the UNCF and others to fund the higher education of underprivileged youth.

The Jordan Brand also focuses on philanthropy with many large donations throughout the years to communities, athletes, and schools. The brand pledges to help with pressing issues in black communities through grants to the communities focusing on economic justice, education, social justice, and Narrative changes to the youth.

Notes

References

References

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  2. Randy Harvey. (1985-04-26). "Clear The Dunkway, Michael Jordan Is . . .TAKING TO AIR : NBA Star Leaps Into Profitable Shoe Market".
  3. (2004-11-10). "Amazing hangtime".
  4. "Jordan - Air & Space".
  5. Krasas, Jackie. (2021-04-15). "She Must Have Done Something". Cornell University Press.
  6. Wertheim, L. Jon. (September 6, 2021). "The Birth of Air Jordans".
  7. Benson, Pat. (October 26, 2022). "Michael Jordan & Nike Celebrate 38 Years Together".
  8. Gupta, Manas Sen. (2023-03-21). "'Air': Deep-Diving Into The Legendary Partnership Between Michael Jordan And Nike".
  9. Baum, Brent. (April 3, 2023). "How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes".
  10. Petrik, Louis. (2020-08-17). "How the Air Jordan 1 Became Iconic".
  11. Taylor, David. (2023-04-16). "How Air Jordan helped Nike fly high".
  12. (2021-10-19). ""NBA Can't Stop You": Michael Jordan Destroyed The League in This Scathing Ad{{!}} NBA News".
  13. (September 10, 1997). "Nike, Michael Jordan to introduce new brand Basketball shoes, sportswear to be sold under star's name; Apparel".
  14. Silva, Orlando. (June 30, 2022). "The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First Time, Michael Jordan Made $150M+ Just From Nike Last Year".
  15. (30 January 2023). "Nike, Jordan Score With Jordan Brand's Record Haul".
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  17. Bill Syken. (2024-05-31). "The Amazing Story Behind "Jumpman"".
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  20. Bengtson, Russ. (May 2015). "Still The One: Why the Remastered "Chicago" Jordan 1 Is a Must-Have".
  21. Bengtson, Russ. (Mar 31, 2017). "How Michael Jordan Made the "Royal" Air Jordan 1 Iconic Without Ever Wearing It in the NBA".
  22. DePaula, Nick. (July 21, 2016). "The true story of the banned Air Jordans".
  23. "The True Story Behind the Banned Air Jordan".
  24. Stonebrook, Ian. (2021-12-14). "The Complete Guide to the Air Jordan 2".
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  29. "AIR JORDAN 5 BEL AIR". Kicks on Fire.
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  41. Krabel, Kalina. (2014-01-27). "SANDOW Opens the Material Connexion Library".
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  60. "Air Jordan 6 Rings Six Rings Colorways".
  61. Chun, Rene. "The Sneakerheads Racing to Save Their Kicks From Decay".
  62. (2011-03-31). "Studies on ageing performance of some novel polyurethanes". Journal of Chemical and Pharmaceutical Research.
  63. (December 24, 2011). "Michael Jordan to Blame for Riots Over Shoes: What Isiah Thomas Said and 5 Things He Could Do With Nike Profits". Rollingout.com.
  64. Shapiro, Marc. (December 10, 2012). "Air Jordans Stolen from Teens in Mall Robbery – Owings Mills-Reisterstown, MD Patch". Owingsmills.patch.com.
  65. Rick Telander. (May 14, 1990). "In America's cities, kids are killing kids over sneakers – 05.14.90 – SI Vault". Sports Illustrated.
  66. Tom Hundley. (April 3, 1988). "School Puts 'In' Clothes On Notice". Chicago Tribune.
  67. "Cultural meaning and hip-hop fashion in the African-American male youth subculture of New Orleans".
  68. "Nike FAQs - Global Exchange".
  69. Dooley, David. (2023-03-15). "Why The Nike Air Jordan 1 is a Streetwear Essential".
  70. Williams, Aaron P.. (2018-05-16). "How Jordan IIIs Became The Holy Grails Of Both Basketball And Hip-Hop".
  71. "Luka Dončić at His Own Pace: A Conversation on the Jordan Luka 5".
  72. Jelen, Greta. (February 2023). "How Michael Jordan's Sneakers Shaped Basketball and Fashion History".
  73. (2020-07-20). "Sneakers as an Alternative Asset Class, Part II".
  74. "A History of Drake's Sneaker Collaborations".
  75. "Billie Eilish x Air Jordan 1 KO".
  76. "Air Jordan 1 'J Balvin' Release Date".
  77. Wolf, Cam. (February 28, 2020). "How Travis Scott Took Over the Sneaker World".
  78. (2020-01-20). "Rappers Sneakers to Buy Right Now".
  79. Dodson, Aaron. (2020-02-15). "Virgil Abloh on the Off-White Air Jordan 5 and his journey collaborating with Nike".
  80. (2016-01-11). "Supreme x Jordan Apparel at Nike Outlets".
  81. (2015-08-04). "This could be the full Supreme x Air Jordan collaboration".
  82. (2019-07-08). "Take a Closer Look at the COMME des GARÇONS x Air Jordan 1 Retro High".
  83. DeSciora, Matt. (March 31, 2022). "Revisiting the Kaws x Air Jordan 4 On Its 5-Year Anniversary".
  84. Verry, Peter. (2021-01-22). "The Dior x Air Jordan 1 Was the Most Talked About Sneaker at the Inauguration — and Its Resale Price Has Never Been Lower".
  85. "Paris Saint-Germain Jordan Brand Boots, PSG Cleats, Shoes {{!}} store.psg.fr".
  86. DePaula, Nick. (2020-09-10). "The 30 best sneakers worn on 'The Fresh Prince of Bel-Air'".
  87. Zazzini, Riccardo. (March 2023). "The 20 most iconic sneaker moments in movie history".
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  90. Backman, Melvin. (2018-06-11). "The Twilight of Air Jordans".
  91. (May 19, 2020). "VICE TV releasing 'One Man and His Shoes' documentary, on the story behind Michael Jordan's Nike sneakers". CBS Sports.
  92. (May 15, 2020). "'The Last Dance': Story behind Michael Jordan nearly choosing Adidas over Nike explained in doc".
  93. (November 14, 2016). "The Nike Ad That Inspired 'Space Jam' Was Nostalgic Paydirt".
  94. (May 11, 2020). "Why Did Michael Jordan Star in 'Space Jam'?". Vox Media.
  95. (July 18, 2018). "Lord Forgive Me: The Life of Urban Looney Tunes".
  96. Samuels, Doug. "Jordan reportedly lines up FCS school for apparel deal".
  97. Dwyer, Ross. "Jordan Brand Announce 20 Year Partnership with Howard University".
  98. [https://www.mlive.com/wolverines/index.ssf/2015/08/michael_jordan_welcomes_michig.html Michael Jordan welcomes Michigan as first ever Jordan Brand football client] {{Webarchive. link. (November 20, 2018 on mlive.com, August 13, 2015)
  99. [https://www.cbssports.com/college-football/news/florida-makes-big-move-joining-jordan-brands-growing-college-football-footprint/ Florida makes big move joining Jordan brand's growing college football footprint] {{Webarchive. link. (November 20, 2018 on CBSSports.com, December 6, 2017)
  100. [https://www.mundodeportivo.com/futbol/internacional/20180914/451789732829/michael-jordan-se-cuela-en-la-camiseta-del-psg.html Michael Jordan se cuela en la camiseta del PSG] {{Webarchive. link. (June 10, 2020 , Mundo Deportivo, September 14, 2018)
  101. [https://www.alligatorarmy.com/2018/7/17/17583874/florida-gators-jordan-brand-uniforms-apparel-shoes Florida unveils Jordan Brand uniforms, apparel, shoes] {{Webarchive. link. (June 10, 2020 by Andy Hutchins on Alligator Army, July 17, 2018)
  102. (December 8, 2020). "UCLA Athletics to Team up with Jordan Brand, Nike".
  103. "Eagles QB Jalen Hurts Signs Endorsement Deal With Jordan Brand".
  104. Epstein, Lorenzo Reyes and Jori. "Cowboys QB Dak Prescott leaves Adidas, signs deal to become Jordan Brand's highest-paid NFL athlete".
  105. Polacek, Scott. "Packers' Davante Adams Agrees to Endorsement Contract with Jordan Brand".
  106. Daniels, Tim. "Bills WR Stefon Diggs Joins Jordan Brand: 'This Is Both Unreal and Surreal'".
  107. Goldberg, Rob. "Browns' Jarvis Landry Announces Endorsement Contract with Jordan Brand".
  108. Ciccotelli, Jenna. "Steelers' Chase Claypool, Jordan Brand Agree to Endorsement Contract".
  109. Stoia, George. (September 6, 2018). "OU football: Sterling Shepard joins Jordan Brand".
  110. Chandok, Sandeep. (2021-04-29). "Kyle Pitts joins Jordan Brand's exclusive group of NFL athletes".
  111. (May 2023). "Before Becoming The No. 1 NFL Draft Pick, Bryce Young's Business Deals Reached $3.5M In NIL Valuation".
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  117. (September 28, 2022). "Deebo signing with Jordan Brand is 'dream come true'".
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  122. Vlashos, Nicholas. (March 29, 2023). "Miami Marlins Player Jazz Chisholm Becomes The Fifth MLB Player To Sign With Jordan Brand".
  123. Deng, Victor. (July 13, 2021). "Vladimir Guerrero Jr Signs With Jordan Brand".
  124. Lefton, Terry. (March 9, 2023). "Aaron Judge joins Jordan Brand roster of endorsers".
  125. Carson, Dan. (July 14, 2014). "Jordan Brand Rolls out Moving RE2PECT Tribute for Derek Jeter".
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  130. (November 11, 2020). "Houston Announces Jordan Brand Partnership".
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  134. (October 11, 2017). "Jordan Brand ending Carmelo Anthony's signature sneaker line". ESPN.
  135. Jaconetta, Steve. (January 30, 2024). "Team Jordan: Looking Back at the First Jordan Brand Athletes".
  136. Ferere, Cassell. (April 20, 2024). "The Air Jordan XXXIX And Paolo Banchero Debut Together At NBA Playoffs".
  137. Welty, Matt. (April 2, 2024). "How Mike Bibby Became the NBA's King of Exclusive Air Jordans".
  138. (December 8, 2014). "Jordan Brand Gave these Special Sneakers to Bismack Biyombo". solecollector.com.
  139. (October 1, 2016). "Mike Conley Signs with Jordan Brand, Happy to Not Be Wearing Chef Currys". solecollector.com.
  140. (December 26, 2019). "Jordan Brand Adds Luka Dončić to the Family". nike.com.
  141. (June 25, 2014). "Andre Drummond Signs with Jordan Brand". solecollector.com.
  142. (September 10, 2018). "Blake Griffin and Jordan Brand agree to 2-year extension". clutchpoints.com.
  143. (June 21, 2019). "Rui Hachimura signs with Jordan Brand". clutchpoints.com.
  144. Rosa, Francisco. (October 13, 2023). "Heat's Jaime Jaquez Jr. Among 4 NBA Rookies to Sign Jordan Brand Shoe Contracts".
  145. (October 31, 2013). "Jordan Brand signs Victor Oladipo, Otto Porter, and Cody Zeller". CBS Sports.
  146. (December 11, 2020). "Bradley Beal signs endorsement deal with Jordan Brand".
  147. Rovell, Darren. (June 26, 2014). "Jabari Parker joins Jordan Brand".
  148. (May 11, 2019). "Chris Paul's 12th Jordan Signature Sneaker Releases This Summer". solecollector.com.
  149. (June 21, 2019). "Celtic's Jayson Tatum Agrees to Multiyear Shoe Contract with Jordan Brand". bleacherreport.com.
  150. (September 8, 2018). "Moe Wagner agrees to multi-year deal with Jordan Brand". clutchpoints.com.
  151. (October 10, 2015). "Kemba Walker Leaves Under Armour for Jordan Brand". solecollector.com.
  152. (September 13, 2017). "Russell Westbrook inks 10-year extension with Jordan Brand". ESPN.
  153. (July 23, 2019). "Zion Williamson Signs Multiyear Deal with Jordan Brand". Forbes.
  154. Deng, Victor. (November 22, 2024). "Trae Young Officially Signs With Jordan Brand".
  155. (June 21, 2021). "Jordan Brand makes history by partnering with 11 emerging WNBA players". USA Today.
  156. (September 29, 2023). "Stefanie Dolson Signs With Jordan Brand". Sole Retriever.
  157. (June 21, 2021). "Jordan Brand makes history by partnering with 11 emerging WNBA players". USA Today.
  158. (September 14, 2022). "WNBA Players Get Player Exclusive Jordan 37's".
  159. (June 21, 2024). "WNBA Star Dana Evans Talks Sneaker Culture, Tatum PE, Jordan Brand, and Player Exclusive Giveaway". Sole Retriever.
  160. (May 22, 2022). "Jordan Brand signs trio of WNBA stars, including top pick Rhyne Howard". Just Women's Sports.
  161. "Gennady Golovkin becomes third boxer to sign with Nike's Jordan Brand".
  162. Luck, Quierra. (July 28, 2020). "Michael Jordan Trash Talking During Pickup Game, "You Might Want to Google Me"".
  163. "The Jordan Brand Community".
  164. "The Jordan Brand Family".
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