AGB Nielsen Philippines

History

AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established in 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005.

In October 2006, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila, Cebu City and Davao City and Iloilo City.

On December 20, 2007, ABS-CBN Corporation filed a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod. The next day, ABS-CBN reported through their AM station DZMM that AGB Nielsen pointed GMA Network, Inc. was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City regional trial court nullified the lawsuit on a technicality of it being filed prematurely.

Markets

According to their website, the largest television market in the country is the Mega Manila; in AGB-Nielsen's case, Mega Manila consists of Metro Manila, Bulacan, Rizal, Cavite and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, does not comprise the entire Philippines, but only the urban centers. The survey encompasses 34 million individuals or 95% of urban Philippines, which comprises around 57 percent of the entire TV viewing population of the country.

Classification

• Non-primetime: 5:00 a.m. to 5:30 p.m.
• Primetime: 5:30 p.m. to 5:00 a.m.

Subscribers

AGB Nielsen's current international subscribers include GMA Network,{{cite web|url=https://business.inquirer.net/25959/gma-7-continues-to-hold-lead-in-network-race first=Vanessa BB|title= AGB Nielsen's on GMA Network shows rank first=Vanessa BB|title= AGB Nielsen's partnership with SBS KOREA, OCN, tVN, KBS Korea and other OTT first=Vanessa BB|title= Twitter Integrates AGB Nielsen's Cross-Media Planning and Measurement Suite Into Video Ad Platform first=Vanessa BB|title= AGB Nielsen and Instagram Ratings Relationship first=Vanessa BB|title= AGB Nielsen In A Relationship With Facebook first=Vanessa BB|title= AGB Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines HBO's The Last Of Us' Debuts At No. 6 On Nielsen Streaming Charts, Outpacing 'House Of The Dragon' Viewership Nielsen and Amazon Sign Agreement for National TV Measurement of NFL's Thursday Night Football on Prime Video

FIFA has signed up with Nielsen to provide official market research for the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

As of 2025, Nielsen TV Audience Measurement increased its client pool to a total of 44 clients/subscribers consisting of 13 local TV networks including A2Z, ALLTV, GMA Network, TV5, Cignal TV, One Sports, RPTV, Jeepney TV, Solar Entertainment, GTV, Kapamilya Channel, People's Television Network, Philippine Collective Media Corporation, DZMM TeleRadyo, PRTV Prime Media, The Beat Television Network Inc., and among others; 5 regional clients; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.

Spinoffs

Nielsen Philippines spin off its data and analytics branch Global Consumer Business as NielsenIQ in January 2021.

New media

AGB Nielsen Philippines/NetRatings measures Internet and digital media audiences with telephone and Internet surveys. AGB Nielsen BuzzMetrics measures consumer-generated media. Other companies collecting information on Internet use include comScore, Wakoopa, and Hitwise, which measure hits on Internet pages. Visible Measures focuses on measuring online video consumption and distribution across all video advertising and content across Asian countries. GfK's Cross Media Measurement Solutions measures offline sales after TV, Internet, and mobile exposure.

References

References

1. Dumlao, Doris. (February 6, 2013). "It's ABS-CBN's turn to claim lead in audience ratings". [[The Philippine Daily Inquirer]].
2. Brown, Rob. (February 6, 2021). "Nielsen is more credible than other market research". [[Forbes]].
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7. "Court throws out ABS-CBN's damage suit vs AGB Nielsen". GMA News Online.
8. (November 7, 2017). "Are advertisers satisfied with the dubious TV ratings system? - The Manila Times Online".
9. [http://www.agbnielsen.net/whereweare/localnews.asp?id=230&country=Philippines&newstype=L&mode=full&language=english AGB Neilsen Media Research pioneers nationwide quality TV ratings, research from electronic panels] AGN Nielsen official website
10. [http://www.agbnielsen.net/whereweare/dynPage.asp?lang=english&country=Philippines&id=240 Introduction], AGN Nielsen official website
11. Janice, Wang. (January 6, 2021). "AGB Neilsen on Netflix". www.nexttv.com.
12. Artikel, Bewerten Kenneth. (April 11, 2011). "Business Wire Telemundo's Nielsen Research". www.finanznachrichten.de.
13. (October 28, 2020). "Nielsen Global Consumer Business Rebranding as NielsenIQ".
14. "Awards case study:The GfK NOP Media Efficiency Panel". The Market Research Society.