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Affinity4

Field	Value
name	Affinity4
company_type	affinity-based marketing, telecommunications
location	Virginia Beach, Virginia
area_served	Non-profit organizations
key_people	Stephen D. Halliday, Jay Sekulow, John Kingston
services	Communications, philanthropy and motorist assistance
owner	BN Media, LLC
divisions	Affinity4, Beliefnet
url	http://www.affinity4.com/
language	English

Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.

History

The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.

Name change

In April 2005, LifeLine Communications announced that it was changing its name to Affinity4. The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.

Services

Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.

In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet from NewsCorp and maintains a separate advisory board from Affinity4.

In September 2016, Patheos.com was added to the family of brands.

GiveBack program

Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.

Partners

Affinity4 partners with charities, Christian ministries and other nonprofits.

Board of directors

• Stephen D. Halliday • Jay Sekulow • John Kingston

References

(July 29, 2009). "Company delivers cash for charities". Virginia Business.
(June 25, 2010). "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire.
(July 2, 2010). "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times.
(July 2, 2010). "The Evangelical Connection to Beliefnet's Sale". Christianity Today.
(September 6, 2016). "Beliefnet Announces Acquisition of Patheos". PR Newswire.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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