Affinity Labs

Affinity Labs was a company that built social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces. In January 2008, Affinity Labs was merged into Monster.com in a $61 million transaction.

Affinity Labs sites have over a million registered members, as of January 2008. PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month. Other sites include: SalesHQ, ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle, AllHealthCare, and the European communities, HMForces.co.uk, ProNurse, and WerPflegtWen.

In 2008 after Monster acquired Affinity Labs, it then bought a French military website, Armees.com for an undisclosed fee, then transferred the site to its Affinity Labs social networking vertical.

In March 2012, it shut down its European operations. Despite HMForces.co.uk being its most successful vertical, and having shared resources with Military.com, the global recession did not assist its longevity. HMForces.co.uk still has a strong presence on social networking sites to this day, evidence of its popularity. Further references to this military vertical can be found on UK e-commerce sites, and there is also a HMForces blog still surviving despite it not being updated regularly. However most Affinity Labs social networking domains and content have been amalgamated into the Monster Worldwide global brand as of 2021.