AdMarketplace

Services

adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user's search. T

The company positions itself as the only search syndication marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers.

In 2013, adMarketplace partnered with Kenshoo to offer integration through Kenshoo's campaign management dashboard.

Recognition

In 2014, adMarketplace was named to Deloitte’s Technology Fast 500 as one of the fastest growing technology companies in North America.

The Data Warehousing Institute (TDWI) named adMarketplace a 2014 Best Practices Award winner in Big Data Technology for its Advertiser 3D and BidSmart technologies. Hewlett Packard also recognized adMarketplace with the 2014 Discover Award for its innovation in big data even though their tracking technology is known for its faults.

History

adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers. The immediate impact was a major downsize, with just seven employees at one point, but it then grew 50% in 2008 and reached 80 employees in 2011. In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains. In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list, and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry

References

References

1. "The Marketplace for the Moment of Intent".
2. (2014-07-15). "adMarketplace's BidSmart Solution Sees Over 75% Increase in Conversion Rates for Top Brands". Ad Tech Daily.
3. "Adweek".
4. "adMarketplace Introduces Programmatic Bids For Its Search Marketplace".
5. (2013-03-20). "adMarketplace Integrates With Kenshoo to Help Search Advertisers Increase Efficiency and Improve Cross-Platform Insights". Kenshoo.
6. "North America: Technology Fast 500".
7. "TDWI Announces 2014 Best Practices Awards Winners -- TDWI -The Data Warehousing Institute".
8. "HPPSocialUserSignonPage - Hewlett Packard Enterprise Community".
9. "Home". www.auctionbytes.com.
10. Craw, Ben. (2011-12-29). "Adam Epstein, adMarketplace: 27 Million And Counting". Huffington Post.
11. "adMarketplace.com - 2012 Fast 50 {{!}} Crain's New York Business". Crain's New York Business.
12. "Deloitte | Technology Fast 500 Rankings".