Addison Whitney

History

Addison Whitney was founded on May 20, 1991, as a global branding firm focused on brand name development. The firm was acquired by Interpublic in 1995. In 1998 Addison Whitney's management team decided to take the firm private. On June 1, 2007, inVentiv Health acquired Addison Whitney as part of their communications division.

In 2010, Addison Whitney Health was founded, focusing on healthcare and pharmaceutical clients.

Offices

Addison Whitney currently has seven offices. In the United States, its global headquarters are in Charlotte, North Carolina, with offices in Seattle, Washington and New York City. Addison Whitney's European offices are located in London and Munich, with its Japanese operations based in Tokyo.

AW Helping Hands

In 2008, Addison Whitney founded "AW Helping Hands", a company-wide volunteer initiative. As part of the corporate social responsibility campaign the AW Helping Hands team encourages Addison Whitney employees to participate in community service projects.

References

References

1. [http://localtechwire.com/business/local_tech_wire/biotech/story/1150616/ "What's in a Name? Addison Whitney Helps Tech Firms Find the Answer"]. Local Tech Wire. 2002-09-11.
2. [http://www.thestreet.com/story/10637755/1/how-to-create-a-brand-name-that-sells.html "How to Create a Brand Name That Sells"]. The Street. 2009-12-03.
3. [https://www.nytimes.com/1995/12/07/business/the-media-business-advertising-addenda-interpublic-acquires-addison-whitney.html "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA;Interpublic Acquires Addison Whitney"] The New York Times. 1995-12-7.
4. [https://www.sec.gov/Archives/edgar/data/1089473/000108947308000014/form10k.htm "FORM 10-K / INVENTIV HEALTH, INC.] United States Securities and Exchange Commission.
5. [http://psbresearch.com/files/Marketing%20News%20053010.pdf "CSR: Take Responsibility"] {{webarchive. link. (March 13, 2012 Marketing News. 2010-05-30.)