Ad Age

History

Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein.

The site AdCritic.com was acquired by The Ad Age Group in March 2002.

In 2004, Advertising Age acquired American Demographics magazine. In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.

An industry trade magazine, BtoB, was folded into Advertising Age in January 2014.

In 2017, the magazine shortened its name to Ad Age.

Recognition

Ad Age, which The New York Times in 2014 called "the largest publication in the ad trade field"

In 1980, Henderson Advertising, founded in 1946 by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".

Creativity 50

Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries, in addition to top creative campaigns and the most innovative advertising. Past winners have also included entertainers such as Beyonce, David Bowie, Sia, Dwayne Johnson, James Corden, Donald Glover, Stephen Colbert and author Kelly Oxford.

Controversy

June 1968 "Guns Must Go" editorial

In June 1968, the magazine's editorial board generated controversy and significant discussion about gun control in the United States after it ran an editorial with the headline "Guns Must Go". The editorial was written in response to the assassination of Robert F. Kennedy. Immense reaction generated after its publication, including fierce backlash. The magazine's managing editor, Jarlath J. Graham, soon remarked that "all hell broke loose" after the publication of the editorial.

Thirty years after the editorial's publication headline, the periodical's founder's eldest son reflected, "nothing Ad Age has done before or since has provoked a bigger response." He noted that the magazine had received many "cancel my subscription" messages in response to the editorial, describing it as, "the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."

References

References

1. Stuart Elliott. (2014-01-06). "Advertising Age to Reduce Its Print Frequency". [[The New York Times]].
2. Pollack, Judann. (September 26, 2017). "Ad Age Comes of Age: A Timeline of Classic Covers". adage.com.
3. "Crain Communications, Inc. {{!}} Company Profile {{!}} Vault.com". Vault.
4. (1993-05-31). "Sidney Bernstein, Ad Age Chief, Dies". [[The Washington Post]].
5. Olsen, Stefanie. (March 27, 2002). "Trade-mag publisher absorbs AdCritic". [[CNET]].
6. "Guide to the American Demographics records, 1979–2004".
7. (2007-07-23). "Ad Age "acquires" Top Marketing Blogs List – The Power 150".
8. D.B. Hebbard. (October 1, 2013). "Crain Communications says it will fold BtoB magazine into Advertising Age in 2014". Talking New Media.
9. (2017-09-24). "Ad Age is getting a new look in rebrand effort". [[New York Post]].
10. Fred Danzig. (1999-03-29). "Top 100 Advertising People".
11. "James M. Henderson (1921–1995)". knowitall.org.
12. (2016-12-21). "Ad Age reveals their Creativity 50 list".
13. (2012-07-10). "Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age'".
14. (2017-12-19). "Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017".
15. (2022-04-26). "Ad Age introduces winners of 2022 Ad Age's Creativity Awards {{!}} Marketing Edge Magazine". Marketing Edge Magazine.
16. (2016-12-19). "The Creativity 50 2016: The Most Creative People of the Year".
17. (1 June 1968). "Advertising: Industry Draws A Bead On Gun Lobby". The New York Times.
18. Rance Crain. (1999-06-07). "Recalling a Simpler Time". Ad Age.
19. (1999-05-22). "Recalling a day when Ad Biz took aim at gun issue". [[Crain's Chicago Business]].