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2(X)IST
American fashion company
American fashion company
| Field | Value |
|---|---|
| name | 2(X)IST |
| type | Private |
| logo | 2xist logo 2017.png |
| foundation | |
| founder | Gregory Sovell |
| parent | The Moret Group |
| location | Dayton, New Jersey, United States |
| industry | Fashion |
| products | Men's underwear, activewear, swimwear, clothing, and fashion accessory |
| website | 2xist.com |
2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered in Dayton, New Jersey.
History
2(X)IST was founded in 1991 by Gregory Sovell and was acquired by the Moret Group in 1995. In 2005, Sovell left the company and founded C-IN2, another brand of men's underwear.
Notes
References
- [https://www.moret.com/2xist 2(X)IST], The Moret Group.
- [https://2xist.com/pages/about-us About Us], 2(X)IST.
- [https://2xist.com/pages/contact-us Contact Us], 2(X)IST.
- Wilson, Eric. (2013-05-22). "Changes in the Marketing of Men's Underwear". The New York Times.
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