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2+2 (TV channel)

Ukrainian TV channel

Field	Value
name	2+2
logo	2+2 logo 2017.svg
logo_size	200px
language	Ukrainian
area	Ukraine
headquarters	Kyiv, Ukraine
country	Ukraine
picture_format	16:9 (576i, SDTV)
owner	1+1 Media Group
launch_date	July 2006 (as Kino)
former_names	Kino (changed to 2+2 in 2010)
website
terr_serv_1	Zeonbud
terr_chan_1	MX-2 (13)

2+2 (Ukrainian: два плюс два, dva plyus dva) is a national Ukrainian-language TV channel, owned by the 1+1 Media Group. Its program content is mainly aimed at a male audience, targeting a core age group of 25–44.

Due to the annexation of Crimea by the Russian Federation, 2+2 broadcasts in Sevastopol ended on 9 March 2014, at 2.30pm East European time.

2+2 broadcasts sporting events, particularly football and boxing matches. Other content includes foreign and Russian (before 2022) TV series, movies of various genres (action, sci-fi, adventure, comedy, detective, horror, disaster and historical), crime dramas and thrillers, cartoons and comedy programs, sports and entertainment shows made using in-house production.

History

The TV channel 2+2 was launched in July 2006 under the name Kino. In the summer of 2010 it changed both its name and its positioning. During six years of broadcasting the channel's technical penetration in cities with a population of over 50,000 increased from 18.5% to 89.3%, and Ukraine-wide it exceeded 83.7%. The channel's share of viewers was 2.7% at prime time (19:00–23:00) and 2.6% over the whole day for an audience aged between 18 and 54 in cities with a population of over 50,000.

In 2009 the 2+2 TV channel, then using the name Kino, received the award for Best Movie Channel from the specialist magazine Mediasat.

In 2011 it received the Mediasat award for the Best Regional TV Channel.

In 2012, 2+2 was awarded the title Best Men's Channel by Mediasat, and it also obtained the rights to broadcast UEFA Champions League and UEFA Europa League matches for the season 2012–2015. Beginning in the autumn of 2012 live streams of Football Championship of Ukraine, UEFA Champions League and UEFA Europa League games have been made available on the channel's site.

Criticism

In 2014 the 2+2 TV channel was criticised for broadcasting Russian serials. According to the results of monitoring carried out by activists of the Boycott Russian Films campaign during the period 8–14 September 2014 there were 8 hours of Russian content per day. According to monitoring made on 27 September 2014 the proportion of Russian content on the channel was 42%.

Football programs

2+2 is the official broadcaster of the Ukrainian Premier League. Since 30 August 2010 there has been a football round-up program called ProFootball () every Sunday. Ihor Tsyganyk is the main football reporter on the show. Experts invited onto the show include Andriy Nesmachnyi (former), Viktor Leonenko (former), Serhiy Kandaurov, Serhiy Nahornyak, Ihor Shukhovtsev, Oleh Venhlinskyi, Maksym Kalynychenko, Eduard Tsykhmeystruk, Oleksandr Ishchenko.

References

Dmitry Tymchuk, [[Facebook]], translation Vladimir Germanov
"1+1 Media Group page". 1+1 Group.
[http://espreso.tv/news/2014/09/09/rosiyske_kino_vse_sche_dominuye_na_ukrayinskomu_teleprostori Російське кіно все ще домінує на українському телепросторі] {{in lang. uk. [[Espreso TV]]. 09.09.2014
[http://tvoemisto.tv/news/ukrainskyy_kanal_pokazuie_v_den_75_godyn_rosiyskyh_peredach_66291.html Українські канали показують у день по 7,5 годин російських передач] {{in lang. uk. Tvoye misto. 23.09.2014
[http://espreso.tv/news/2014/09/30/sytuaciya_z_kilkistyu_rosiyskoho_kontentu_na_ukrayinskykh_ekranakh_pohirshylasya____doslidzhennya Кількість російського контенту на українських екранах збільшується, - дослідження] {{in lang. uk. [[Espreso TV]]. 30.09.2014
"Профутбол дивитися всі серії в HD онлайн на 1+1 video".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

television-stations-in-ukraine ukrainian-brands 1+1-media-group television-channels-and-stations-established-in-2006 ukrainian-language-television-stations-in-ukraine 2006-establishments-in-ukraine

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