10 Minutes (Inna song)

Background and composition

"10 Minutes" was written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, and they also received credit as featured artists. It was sent to Romanian radio station Radio 21 on 25 January 2010, as the fourth single from Inna's debut studio album Hot (2009), where it was played for the first time during the "Muzica Ta" ("Your Music") radio programme hosted by Marian Soci. It was leaked before its release. Several remixes were eventually released, including one by Play & Win which featured a horn section compared to Yolanda Be Cool and DCUP's "We No Speak Americano" (2010) by MuuMuse writer Bradley Stern.

Musically, "10 Minutes" is a synth-pop and electropop track, while acting as a departure from Inna's past work to fit the stye of music consumed in the United States. In an interview with Romanian news television network Realitatea TV, Inna confessed: "It will not resemble any of my [previous] singles, it will be something else, the market is already getting enough of the same [sounds], and ['10 Minutes'] will not be slower, but rhythmed."

Reception

"10 Minutes" received generally positive reviews from critics. Neeti Sarkar, writing for The Hindu, praised the dance nature of "10 Minutes", while an editor of Romanian radio station Pro FM listed the song in their list of "16 hits with which Inna made history". MuuMuse Stern similarly commended the track, however pointing out Inna's Romanian accent, especially in the line "I'm gonna break even [the] law of [the] gravity to see you in [the] morning". He further compared the song to Cascada's works and to "Stilettos" (2010) by Sirens.

Commercially, the single failed to achieve the success of its predecessors. On the native Nielsen Music Control chart, it peaked at number 11 in May 2010, acting as her first entry to not reach the top 10. It earned 6,266 airplay spins on Romanian radio stations in 2010, being the 42nd most-broadcast song of the year. On France's SNEP chart, "10 Minutes" entered at number eight as the highest new entry in December 2010, while simultaneously "Déjà Vu" (2009), "Amazing" (2009) and "Hot" (2008) were ranked at positions 21, 42 and 77, respectively. The song fell to number 11 the next week, while reaching its peak position again in January 2011. "10 Minutes" further reached the top 10 in Czech Republic, on the dance chart of Hungary, and on ZPAV's Polish Airplay New component chart in Poland.

Music video and promotion

An official music video for "10 Minutes" was uploaded onto Inna's official YouTube channel on 26 June, preceded by the premiere of a teaser on 25 June 2010. Reviewing the preview, an editor of Romanian website Urban.ro stated that "taking into account the director and the location, I was expecting more, but maybe the video will look better." The clip was filmed by British director Paul Boyd in London, United Kingdom on 9 June 2010. A behind-the-scenes video was also released subsequently on 16 June 2010. The video begins with Inna doing her make-up in front of a mirror and continues with her dancing in a club and performing choreography with fellow background dancers. Jonathan Harmad from French website Pure Charts thought that Inna "does not change a winning recipe: pretty girls, dancing and a club."

In 2010, the song was performed at the Romanian Music Awards in a medley with "Amazing", "Señorita" (2010) and "Sun Is Up" (2010) on 10 July, and at Kasho Club in Brașov, Romania on 28 December. Another two performances followed in 2011, at the Viva Comet Awards on 24 February, and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania on 17 May, where she arrived by helicopter "like a diva".

Track listing

• Official versions

1. "10 Minutes (Play & Win Radio Edit Version)" – 3:19
2. "10 Minutes (Play & Win Instrumental)" – 3:18
3. "10 Minutes (Play & Win Remix)" – 4:07
4. "10 Minutes (UK Radio Edit Version)" – 2:34
5. "10 Minutes (Hi Def Radio Edit)" – 3:31
6. "10 Minutes (Hi Def Club Remix)" – 5:24
7. "10 Minutes (Hi Def Dub)" – 5:26
8. "10 Minutes (Liam Keegan Radio Edit)" – 3:50
9. "10 Minutes (Liam Keegan Club Remix)" – 6:59
10. "10 Minutes (Liam Keegan Instrumental)" – 6:26
11. "10 Minutes (DJ Feel Radio Edit)" – 3:37
12. "10 Minutes (DJ Feel Club Remix)" – 6:33
13. "10 Minutes (Chris Garcia Radio Edit)" – 3:37
14. "10 Minutes (Chris Garcia Club Remix)" – 6:18
15. "10 Minutes (Odd Radio Edit)" – 3:27
16. "10 Minutes (Odd Club Remix)" – 6:03
17. "10 Minutes (XNRG Radio Edit)" – 3:43
18. "10 Minutes (XNRG Club Remix)" – 4:48
19. "10 Minutes (Breeze & Klubfiller Remix)" – 5:12

Charts

Weekly charts

Year-end charts

Release and radio history

Notes

References

References

1. (2009). "Hot". [[Roton (label).
2. (21 January 2010). "Inna lanseaza "10 Minutes" in "Muzica Ta"". [[Radio 21]].
3. Sarkar, Neeti. (12 December 2011). "Beat street – Inna – Hot". [[The Hindu]].
4. (14 January 2010). "Inna va cînta "altfel" după ce învaţă engleza". Foaia Transilvania.
5. "16 hituri cu care Inna a facut istorie". [[Pro FM]].
6. Stern, Bradley. (22 January 2011). "Hot Club Track of the Week: Inna – 10 Minutes". MuuMuse.
7. (26 June 2010). "Inna – 10 Minutes (Official Music Video)".
8. Scrisde Edi. (25 June 2010). "Teaser videoclip Inna – 10 Minutes". Urban.ro.
9. Scris de Edi. (16 June 2017). "Making of videoclip Inna – 10 Minutes". Urban.ro.
10. Hamard, Jonathan. (11 August 2010). "Inna : le clip de son prochain hit "10 Minutes"". [[Pure Charts]].
11. (11 July 2010). "On the road with Inna #89 Romania, Craiova – Romanian Music Awards 2010".
12. (30 December 2010). "Inna a încins atmosfera în Kasho Club, din Braşov". [[Adevărul]].
13. (25 February 2011). "On the road with Inna #127 Poland – 10 Minutes @ Viva Comet Awards 2011".
14. Coman, Alina. (18 May 2011). "Inna a uimit publicul prezent la Arenele Romane". InfoMusic.
15. "10 Minutes – Tophitru.com". [[Tophit]].
16. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". [[Polish Music Charts.
17. "Dance Top 100 - a hazai DJ-k játszásai alapján - 2010". [[Mahasz]].
18. Paun, Toader. (30 December 2010). "Topul celor mai difuzate piese în România în 2010". [[România Liberă]].
19. "Top de l'année Top Singles 2011". SNEP.
20. (19 May 2010). "10 Minutes di Inna su Apple Music". [[iTunes Store]].
21. (2 November 2010). "10 Minutes – Single by Inna on Apple Music". [[iTunes Store]].
22. (2 November 2010). "10 Minutes – Single by Inna on Apple Music". [[iTunes Store]].
23. (2010). "10 Minutes". Airplay Records.