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1-Up Studio
Japanese video game developer
Japanese video game developer
| Field | Value |
|---|---|
| name | 1-Up Studio Inc. |
| logo | 1-UP Studio Logo.svg |
| logo_caption | Logo used since 2013 |
| image | KANDA SQUARE 2023-05-18.jpg |
| image_caption | Headquarters in Chiyoda, Tokyo |
| native_name | 1-UPスタジオ株式会社 |
| native_name_lang | ja |
| romanized_name | 1-Up Sutajio Kabushiki gaisha |
| former_name | Brownie Brown Inc. (2000–2013) |
| type | Subsidiary |
| industry | Video games |
| founded | in Tokyo, Japan |
| founder | {{Unbulleted list |
| hq_location | Kanda Square, 2-2-1 Kandanishiki-cho |
| hq_location_city | Chiyoda, Tokyo |
| hq_location_country | Japan |
| key_people | Gen Kadoi (President) |
| num_employees | 95 |
| num_employees_year | 2025 |
| parent | Nintendo |
| website | |
| footnotes |
| Shinichi Kameoka | Kouji Tsuda
(stylized as "1-UP STUDIO"), formerly is a Japanese video game developer based in Tokyo. It was founded on June 30, 2000 by Square alumni Shinichi Kameoka and Kouji Tsuda, who worked on the Mana series. The studio developed games for both Nintendo and Square Enix, including Magical Vacation and Sword of Mana.
On February 1, 2013, the company announced that due to their recent co-development efforts with Nintendo, they were undergoing a change in internal structure. As a result, the company took on its current name. At the same time, Kameoka left to form a new studio, Brownies.
Since the 2010s, the company has mainly worked as a support studio to Nintendo EPD, with its staff mainly consisting of artists, game designers, and programmers.
History

1-Up was founded on June 30, 2000 as Brownie Brown, and consisted of many 2D artists formerly of Square. Founders Shinichi Kameoka and Kouji Tsuda had previously worked on the Mana series on the Game Boy and Super NES platforms. They left Square due to "differing ideals." The studio's name came from the Brownies, fairies of Scottish folklore said to be hardworking and friendly, which Kameoka believed fit the team's style (a Brownie is featured in the studio's logo). He elaborated that he wanted to make Game Boy Advance games, leading to the creation of Brownie Brown.
The company's first original creation was the Japan-only Magical Vacation for the Game Boy Advance, which was released in 2001. Another popular title developed by Brownie Brown was Sword of Mana, which was created for and published by Square Enix. Thought to be a new title in the Seiken Densetsu series, it was actually an enhanced remake of the first game in the series, Seiken Densetsu: Final Fantasy Gaiden (known as Mystic Quest in Europe and Final Fantasy Adventure in North America).
The company has also been credited with the development of Mother 3 in a collaborative effort with Shigesato Itoi and HAL Laboratory for the Game Boy Advance, and Magical Starsign (Magical Vacation: When the Five Stars Align in Japan) for the Nintendo DS. Brownie Brown expressed interest in a Nintendo DS port of Mother 3 if Nintendo asked them to make it, and that they would like it to be enjoyed by fans abroad.
While the company only developed games for Nintendo's handheld consoles up to this point, the company had previously announced a title for the GameCube, named Gofuku, which was scheduled for release in 2005 and announced alongside Magical Starsign.
The company later released Blue Dragon Plus for the Nintendo DS, developed alongside Mistwalker, and entered into the downloadable games market in 2009 with A Kappa's Trail, a DSiWare game. Brownie Brown also worked on the DS title Livly Garden, based on a browser game from So-net Entertainment, released in Japan on January 28, 2010, and aided in the development of two Level-5 titles, Professor Layton's London Life, a bonus game included with Professor Layton and the Last Specter, and Fantasy Life, for the DS and 3DS respectively.
On February 1, 2013, the company announced on their original official website that, as a result of their recent development cooperation efforts with Nintendo, Brownie Brown had undergone changes in internal structure, which included officially changing its name to 1-Up Studio and becoming a support studio for Nintendo. Upon the changes, Kameoka left 1-Up Studio to found Brownies, seeking to make original games. In the same year, Yoshiaki Koizumi became part of the board of directors of the company as one of its directors.
In 2020, the company moved its headquarters to the new Nintendo Tokyo Office building at Kanda Square, Tokyo with Nintendo EPD Tokyo, Nintendo PTD Tokyo, HAL Laboratory Head Office and Tokyo R&D Center, and Game Freak.
Games developed or co-developed
As Brownie Brown
| Year | Title | Platform(s) | Publisher | Role | Magical Vacation | Sword of Mana | Mother 3 | Magical Starsign | Heroes of Mana | Blue Dragon Plus | A Kappa's Trail | Professor Layton's London Life | Livly Garden | Super Mario 3D Land | Fantasy Life |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2001 | Game Boy Advance | Nintendo | Lead developer | ||||||||||||
| 2003 | Square Enix | ||||||||||||||
| 2006 | Nintendo | ||||||||||||||
| Nintendo DS | |||||||||||||||
| 2007 | Square Enix | ||||||||||||||
| 2008 | AQ Interactive | ||||||||||||||
| 2009 | Nintendo DSi | Nintendo | |||||||||||||
| Nintendo DS | Level-5 | Co-developer | |||||||||||||
| 2010 | Marvelous Entertainment | Lead developer | |||||||||||||
| 2011 | Nintendo 3DS | Nintendo | Design, level design | ||||||||||||
| 2012 | Level-5 | Co-developer |
As 1-Up Studio
| Year | Title | Platform(s) | Publisher | Role | Flipnote Studio 3D | Super Mario 3D World | Captain Toad: Treasure Tracker | The Legend of Zelda: Tri Force Heroes | Super Mario Odyssey | Captain Toad: Treasure Tracker | Ring Fit Adventure | Animal Crossing: New Horizons | Super Mario 3D All-Stars | Super Mario 3D World + Bowser's Fury | Mario Kart World | Donkey Kong Bananza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2013 | Nintendo 3DS | Nintendo | Design, programming | |||||||||||||
| Wii U | Design, level design, sound | |||||||||||||||
| 2014 | Design, level design, sound | |||||||||||||||
| 2015 | Nintendo 3DS | Design, programming | ||||||||||||||
| 2017 | Nintendo Switch | Design, level design, CG tool programming, sound | ||||||||||||||
| 2018 | Nintendo 3DS, Nintendo Switch | Design, level design, sound | ||||||||||||||
| 2019 | Nintendo Switch | Design, planning, programming | ||||||||||||||
| 2020 | Design | |||||||||||||||
| Design | ||||||||||||||||
| 2021 | Design, level design, CG tool programming, sound | |||||||||||||||
| 2025 | Nintendo Switch 2 | Design | ||||||||||||||
| Design, level design, programming, sound |
Notes
References
References
- "会社概要 {{!}} 1-UP Studio Inc.".
- "会社の沿革 {{!}} 1-UP Studio Inc.".
- "キャリア採用情報 {{!}} 1-UP Studio Inc.".
- IGN Staff. (September 29, 2000). "Beware of Hitchhiking Brownies". [[IGN]].
- Long, Andrew. (November 3, 2000). "Brownie Brown President Talks About Name, Game". RPGamer.com.
- James, Paul. (February 10, 2022). "Interview: Shinichi Kameoka (Mana Franchise, Egglia: Rebirth)". Player2.
- (January 20, 2009). "Brownie Brown "Looking Into" Wii Development". Siliconera.
- "GAF - News - Brownie Brown reveals new DS RPG & GC game".
- "RPGamer - News Bulletin - Brownie Brown Names Latest Project".
- "Brownie Brown developing Blue Dragon Plus".
- Gantayat, Anoop. (December 7, 2009). "Nintendo Teams with Brownie Brown for DSiWare". andriasang.com.
- Gantayat, Anoop. (August 21, 2009). "Brownie Brown Returns on the DS". IGN.com.
- Gantayat, Anoop. (August 25, 2009). "Level-5 Shares Future Vision". IGN.com.
- Ishaan. (2013-02-01). "Nintendo Subsidiary, Brownie Brown, Changes Name To 1-Up Studio". Siliconera.
- Romano, Sal. (February 13, 2013). "Brownie Brown founder forms new studio". Gematsu.
- "会社概要 {{!}} 1-UP Studio Inc.".
- (2020-07-20). "HAL Laboratory Relocates to Nintendo Building".
- "開発協力 {{!}} 1-UP Studio Inc.".
- Gann, Patrick. (November 26, 2006). "Magical Starsign". RPGFan.
- (January 22, 2009). "Brownie Brown: From The Beginning To Blue Dragon Plus And Beyond". Siliconera.
- Fletcher, JC. (September 21, 2011). "A brief look into Professor Layton's London Life". Yahoo! Finance.
- Suszek, Mike. (February 2, 2013). "Brownie Brown changes its name to 1-Up Studio". [[Engadget]].
- "開発協力".
This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.
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