Zuffa Boxing

Zuffa Boxing is a professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada.

The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.

In August 2017, following the high-profile boxing match between MMA fighter Conor McGregor and boxing champion Floyd Mayweather Jr., Dana White announced his intention to enter the world of professional boxing under the "Zuffa Boxing" brand. White suggested that the existing boxing promotion landscape was "broken" and needed a centralized, promoter-driven model similar to the Ultimate Fighting Championship (UFC), of which White was then president. Despite media attention and the sale of branded merchandise, Zuffa Boxing's launch was repeatedly delayed.

On June 18, 2025, Dana White officially announced that the UFC's parent company TKO Group Holdings (TKO) would enter the boxing industry under the Zuffa Boxing name, reviving the brand White had originally teased in 2017. The announcement was made public through an interview with Sports Business Journal in which White reiterated that Zuffa Boxing aimed to apply the UFC's promotional model to professional boxing. The branding of TKO's boxing venture as "Zuffa Boxing" was confirmed by additional outlets the following day.

Shortly after the announcement, it was revealed that TKO would be the lead promoter of the super middleweight fight between Canelo Álvarez and Terence Crawford, scheduled for September 13, 2025, at Allegiant Stadium in Paradise, Nevada. The bout, which was streamed globally via Netflix, was organized in partnership with Saudi entertainment company Sela with the backing of Turki Al-Sheikh, Chairman of the General Entertainment Authority of Saudi Arabia. On June 23, 2025, The Ring Magazine formally announced that the Canelo vs. Crawford fight would serve as the inaugural event under the Zuffa Boxing banner. On September 29, 2025, it was announced that Zuffa Boxing had signed a media rights agreement with Paramount Skydance for their events to air on the Paramount+ streaming service with selected events to be simulcast on CBS.

Zuffa Boxing's first event under the Paramount Skydance partnership, Zuffa Boxing 01, took place on January 23, 2026 at the Meta Apex in the Las Vegas Valley, a day prior to UFC 324. On February 26, it was announced by TKO president Mark Shapiro that Zuffa Boxing will promote the heavyweight match between Tyson Fury and Arslanbek Makhmudov, which Netflix will broadcast on April 11, 2026.

• 2026 in Zuffa Boxing

• List of Zuffa Boxing world champions

• Zuffa Boxing on Instagram

• Zuffa Boxing on Twitter