Vårt Land (Norwegian newspaper)

History and profile

The founding meeting for Vårt Land was summoned on 28 September 1944, but the first edition was not published until 31 August 1945, with Bjarne Høye as the general editor and John Nome responsible for "spiritual and church-related matters." The newspaper was initially published as a section in Morgenbladet, was subsequently issued as a standalone broadsheet paper, and in 1968 went to a tabloid format. It is owned by Mentor Medier (former Mediehuset Vårt Land), which also owns several related media properties. Vårt Land includes editorial material written in both Bokmål and Nynorsk. The offices of the newspaper have moved many times. In 1983 the newspaper moved its offices to Tveita in Oslo and it was one of the first Norwegian newspapers to use digital technology daily. It is now based in downtown Oslo.

The acting chief editor was Alf Gjøsund until 2019, when Bjørn Kristoffer Bore took over as chief editor. Vårt Land has been published on the internet since 1996. Today, Vårt Land is not only a newspaper, but a part of a media house called Mentor Medier (former Mediehuset Vårt Land).

Vårt Land is an opinion paper.

The newspaper is dependent on economic support from the Norwegian government.

Circulation

ImageSize = width:auto height:300 barincrement:12 PlotArea = left:50 bottom:15 top:10 right:20 AlignBars = late DateFormat = yyyy Period = from:0 till:31000 TimeAxis = orientation:vertical ScaleMajor = unit:year increment:3100 start:0

PlotData= color:yelloworange width:7 bar:80 from:start till:24204 bar:81 from:start till:24391 bar:82 from:start till:25554 bar:83 from:start till:26130 bar:84 from:start till:24986 bar:85 from:start till:26132 bar:86 from:start till:27957 bar:87 from:start till:28011 bar:88 from:start till:27370 bar:89 from:start till:27455 bar:90 from:start till:27014 bar:91 from:start till:27050 bar:92 from:start till:27232 bar:93 from:start till:29095 bar:94 from:start till:30219 bar:95 from:start till:30056 bar:96 from:start till:30005 bar:97 from:start till:30292 bar:98 from:start till:30085 bar:99 from:start till:29373 bar:00 from:start till:29578 bar:01 from:start till:29131 bar:02 from:start till:27770 bar:03 from:start till:26782 bar:04 from:start till:27880 bar:05 from:start till:29158 bar:06 from:start till:27422 bar:07 from:start till:27146 bar:08 from:start till:26344 bar:09 from:start till:25557 bar:10 from:start till:24781 bar:11 from:start till:24448 bar:12 from:start till:24471 bar:13 from:start till:23682 bar:14 from:start till:22630 bar:15 from:start till:22886 bar:16 from:start till:22864 bar:17 from:start till:21503 Circulation grew through the years and peaked at about 30,000 in the beginning of the 1950s. It sank to 18,500 in 1972. It has grown modestly since then, but has recently seen some decrease. The newspaper is determined to invest in future growth.

Numbers from the Norwegian Media Businesses' Association, Mediebedriftenes Landsforening.

• 1980: 24,204
• 1981: 24,391
• 1982: 25,554
• 1983: 26,130
• 1984: 24,986
• 1985: 26,132
• 1986: 27,957
• 1987: 28,011
• 1988: 27,370
• 1989: 27,455
• 1990: 27,014
• 1991: 27,050
• 1992: 27,232
• 1993: 29,095
• 1994: 30,219
• 1995: 30,056
• 1996: 30,005
• 1997: 30,292
• 1998: 30,085
• 1999: 29,373
• 2000: 29,578
• 2001: 29,131
• 2002: 27,770
• 2003: 26,782
• 2004: 27,880
• 2005: 29,158
• 2006: 27,422
• 2007: 27,146
• 2008: 26,344
• 2009: 25,557
• 2010: 24,781
• 2011: 24,448
• 2012: 24,471
• 2013: 23,682
• 2014: 22,630
• 2015: 22,886
• 2016: 22,864
• 2017: 21,503

References

References

1. Simonnes. (16 February 2009). "Vårt Land faller med 800".
2. "Vårt Land". Norsk nettleksikon.
3. Allern. (2002). "Journalistic and Commercial News Values. News Organizations as Patrons of an Institution and Market Actors". Nordicom Review.
4. Aarli-Grøndalen, Roger. (2021-12-02). "Pressestøtte: Dagen og Medier24 får størst økning".