Van Cleef & Arpels

History

The business was established in 1896 by Dutch diamond-cutter Alfred Van Cleef and his father-in-law, Salomon Arpels. In 1906, following the death of Arpels, Alfred and two of his brothers-in-law, Charles and Julien Arpels, acquired space at 22 Place Vendôme, across from the Hôtel Ritz, where Van Cleef & Arpels opened its first boutique. The third Arpels brother, Louis, joined the company in 1913.

Van Cleef & Arpels opened boutiques in holiday resorts such as Deauville, Vichy, Le Touquet, Nice, and Monte-Carlo. In 1925, a Van Cleef & Arpels bracelet with red and white roses fashioned from rubies and diamonds won the grand prize at the International Exposition of Modern Industrial and Decorative Arts.

Alfred and Esther’s daughter, Renée (born Rachel) Puissant, assumed the company’s artistic direction in 1926. Puissant worked closely with draftsman René Sim Lacaze for the next twenty years. Van Cleef & Arpels was the first French jeweler to open boutiques in Japan and China.

Van Cleef & Arpels was charged with the task of making the crown of Queen Nazli of Egypt during the 1930s.

In 1966, Van Cleef & Arpels was charged with the task of making the crown of Empress Farah Pahlavi for her upcoming coronation in 1967. A significant challenge in creating the crown was that all the precious stones had to be selected from the Imperial Treasury of Iran, and none of the gems could leave the country, so the work had to be done there. A team was sent to Iran to choose the major gems to use for the crown. After 11 months of work, the company presented the empress with a crown made of emerald velvet set with 36 emeralds, 36 rubies, 105 pearls and 1,469 diamonds.

In 1999, Compagnie Financière Richemont S.A. acquired the firm.

In 2024, Nicolas Bos, who had been leading Van Cleef & Arpels since 2013, was appointed CEO of the Richemont group.

Boutiques

Van Cleef & Arpels has 155 stores. Products are in standalone boutiques, boutiques within major department stores, and in independent stores. Standalone boutiques are present in Geneva, Zürich, Vienna, Munich, London, Milan, Shanghai and Paris, where the company has multiple locations, including its flagship store at Place Vendôme.

In the United States, the company operates standalone boutiques in Boston, Dallas, Las Vegas, Manhasset, Naples, Palm Beach, San Francisco, Bal Harbour, Chicago, Houston, McLean, King of Prussia, Short Hills, Aspen, Beverly Hills, Costa Mesa and Miami alongside their New York City flagship store, which was redesigned in 2013. The Chicago boutique opened in 2001 at 636 North Michigan Avenue and moved to a larger location within the Drake Hotel in November 2011. They also operate boutiques within selected Neiman Marcus stores.

The brand expanded to Australia in 2016, opening a boutique at Collins Street, Melbourne. The following year, another boutique opened at Castlereagh Street, Sydney. A second Melbourne boutique opened in 2018 in the Chadstone Shopping Centre. They continued their expansion into Oceania in 2022, when a store opened in New Zealand on Auckland's Queen Street.

They also operate independent boutiques in the Middle East, South America and Asia.

Notable clients

Van Cleef & Arpels jewellery has been worn by style icons and royalty such as Grace Kelly; Jacqueline Kennedy Onassis; Diana, Princess of Wales; Ava Gardner; Farah Pahlavi; Eva Perón; Elizabeth Taylor; the Duchess of Windsor; Queen Nazli of Egypt; Queen Camilla; Gwyneth Paltrow; and Reese Witherspoon. Top-ranked tennis players such as Grigor Dimitrov, Aryna Sabalenka, and Elina Svitolina also have sported Van Cleef & Arpels jewelry.

Value

In 2010/2011, the company's estimated sales were €450 million in total sales and €45 million in watches.

A 1936 Van Cleef & Arpels custom jewelry piece with a "Mystery Setting" sold for $326,500 during an auction at Christie's New York in 2009.

Bibliography

• {{cite book |author= Alba Cappellieri|title=Van Cleef & Arpels: Time, Nature, Love |url=https://books.google.com/books?id=D-AoywEACAAJ
• {{cite book |author= Sylvie Raulet|title=Van Cleef & Arpels |url=https://books.google.com/books?id=ySVOPgAACAAJ&q=%22Van+Cleef+%26+Arpel%22

References

References

1. (2012-05-18). "Luxury Brand Management: A World of Privilege". John Wiley & Sons.
2. (10 July 2018). "Van Cleef & Arpels love story". www.perfumesociety.org.
3. vancleefarpels.com
4. "Van Cleef & Arpels".
5. Serafin, Amy. (Fall 2012). "The Family, The Jewels, The Legend". [[France Magazine]].
6. (2021-03-23). "The Royal Treatment: Van Cleef & Arpels and the Royalty Who Wore Them".
7. Mun-Delsalle, Y-Jean. "Emeralds Are The Gemstone Of Choice In Van Cleef & Arpels' New Fine Jewelry Collection". Forbes.
8. Lee, Jeffrey. (2000). "Crown of Venus: A Guide to Royal Women Around the World". iUniverse.
9. LUXUS +. (2021-10-15). "A brief history of luxury: the crazy Richemont adventure".
10. (July 2, 2024). "Catherine Rénier prend la tête de Van Cleef&Arpels".
11. Lee, Chai. (11 January 2011). "Rolex and Van Cleef Play Mich Ave Retail Space Musical Chairs". Racked Chicago.
12. (11 December 2013). "Blake Lively In Marchesa – Van Cleef & Arpels Celebrates The Redesigned New York 5th Avenue Flagship Maison". Red Carpet Fashion Awards.
13. Hayes, Jacquie. (6 December 2016). "Australia the finishing jewel in Van Cleef & Arpels' global crown". [[Australian Financial Review]].
14. Gore, Victoria. (17 February 2017). "Van Cleef & Arpels opens largest Australian boutique". Vogue Australia.
15. Wallace, Francesca. "Inside Van Cleef & Arpels' newest Australian flagship boutique".
16. Denizen, The. (2022-08-01). "The fascinating story behind the iconic jewellery maison that has just opened its first NZ store".
17. "Understanding Jewellery in the news: Tribune des Arts - when David met Ava - Understanding Jewellery".
18. [http://www.farahpahlavi.org/canvasmag.pdf The Queen of Culture] {{Webarchive. link. (5 March 2016 ; The official website of Queen Farah)
19. (2011). "Reflecting Personalities: Jewelry on the Famous and Its Impact on Design". Smithsonian Cooper-Hewitt, National Design Museum.
20. (18 May 2012). "Luxury Brand Management". John Wiley & Sons.
21. (13 September 2009). "Hyperinflation Worries? Buy My Jewelry, Richemont's Rupert Says".