Rogers & Cowan

History

Rogers & Cowan was founded in 1950 in Los Angeles, California, by Henry C. Rogers and Warren Cowan. At the time, actors and actresses were promoted almost exclusively by the film studios with whom they were under contract, and Rogers and Cowan began instead to promote them independent of the studio system.

In 1987, Rogers & Cowan was acquired by the London-based Shandwick P.L.C., the largest public relations consultancy in the UK. Shandwick PLC was in turn purchased by New York-based Interpublic Group of Companies in 1998. Tom Tardio served as Rogers and Cowan's chairman and CEO beginning in 1991. in 2016, Mark Owens joined as CEO. Paul Bloch, one of the firm's original partners, is the company's co-chairman.

In the early 1990s, Rogers & Cowan expanded into publicity for film festivals, cable and network television programming, album launches, concert tours, fashion designers and collections, and awards show campaigns and high-profile entertainment events. In addition, Tardio led Rogers & Cowan into digital and streaming entertainment, enhanced television, and consumer electronic devices.

Since 2004, Rogers & Cowan has acquired talent and resources from the fields of international film (Denmead Marketing, 2004) fashion (Film Fashion, 2005), arts and culture (Hinckley & Co., 2006), television and lifestyle marketing (Spotlight Communications, 2008), and faith and family marketing (L.A.B. Media, 2008). Additionally, in 2009, Tardio launched AllWays Integrated Marketing, a separate PR brand focused on meshing key PR disciplines.

In 2013, Rogers & Cowan acquired Shannon Barr Public Relations and Zucker Public Relations. In March 2015, Tom Tardio was appointed Chairman of the Board of Socialtext, an enterprise social software provider, after serving as Rogers & Cowan chief executive officer for more than 25 years.

Mark Owens was named chief executive officer in November 2015. He previously served as the company's chief revenue officer.

On July 30, 2019, Rogers & Cowan announced that it had merged with sister IPG publicity firm PMK BNC.

The combined firm was named R&CPMK. In early 2024, Mark Owens was fired from that firm and started another company, 2PM Sharp. In November 2024, R&CPMK filed a lawsuit in New York accusing 2PM Sharp of poaching their employees, clients and confidential information. Mark Owens is referenced as a party to the actions of the defendants throughout the lawsuit.

Campaigns

Rogers & Cowan's campaigns include the relaunch of MySpace, a consumer awareness campaign for The Cooking Channel, a multi-platform campaign for Sprite Films, and Target's live performance media buy with the Imagine Dragons for the 2015 GRAMMY Awards.

The company also does product placement into films, television programs, music videos and webisodes, including the integration of American Airlines into Paramount Pictures' Up in the Air.

Awards

Rogers & Cowan's awards include a 2013 CSR Award for an EKOCYCLE Coca-Cola campaign, a PRSA Silver Anvil Award of Excellence (USA Pro Cycling Challenge); an Adweek Buzz Award Microsoft Windows Live; and a PRism Award. Additionally, Rogers & Cowan was named Agency of the Year by the Bulldog Reporter in 2012 and 2013.

References

References

1. (December 2015). "Alan Nierob & Fran Curtis Named Rogers & Cowan Co-Presidents".
2. "Early Promotion and Publicity". Film Reference.
3. Thomas, Jr., Robert McG.. (May 1995). "Henry Rogers, 82, Press Agent Who Built Hollywood Stars". New York Times.
4. Thomas, Bob. (May 15, 2008). "Super publicist Warren Cowan dies in Los Angeles". [[USA Today]].
5. Gillot, Roger. (March 31, 1987). "Rogers and Cowan To Be Acquired By British Firm". [[Associated Press]].
6. Dougherty, Phillip H.. (April 1, 1987). "Advertising: British Buy Rogers & Cowan". [[The New York Times]].
7. (September 12, 2004). "Once Is Not Enough For Chadlington". [[The Daily Telegraph]].
8. Kaiser, Robert G.. (July 2000). "Chapter 18". [[The Washington Post]].
9. Horovitz, Bruce. (January 23, 1991). "Chief of Rogers & Cowan Steps Down". [[Los Angeles Times]].
10. Variety Staff. (February 21, 2005). "The Tops In Spin". [[Variety (magazine).
11. (October 6, 2010). "Rogers and Cowan Returns to Handle Worldwide PR for the Bahamas International Film Festival". Bulldog Reporter.
12. (October 15, 2008). "Rogers & Cowan Take the Spotlight". Daily Front Row.
13. Weber, Paul J.. (March 18, 2013). "Prince Delivers Funk Filled Finale at SXSW". [[Travel and Leisure]].
14. (December 15, 2012). "Yahoo! Brings Fans the Exclusive Global Online Live Stream of the Rolling Stones 50TH Anniversary Co". DailyFinance.com!.
15. (January 2000). "Fashion PR - Our Report On Beauty & The Media". ODwyerPR.com.
16. Holmes, Paul. (January 25, 2004). "For 12th Year, Rogers & Cowan Handles PR for Grammys". The Holmes Report.
17. Harris, Dana. (April 4, 2001). "R & C Expands Tardio Duties". [[Variety (magazine).
18. Dunkley, Cathy. (December 8, 2004). "Rogers & Cowan gets mits on Denmead". [[Variety (magazine).
19. Chabria, Anita. (May 11, 2005). "Rogers & Cowan acquires prominent product placement firm". PR Week.
20. Holmes, Paul. (May 3, 2006). "Hinckley Sells Cultural Marketing Firm to R&C". Holmes Report.
21. Weprin, Alex. (October 15, 2008). "Maggie Gallant Joins Rogers & Cowan". [[Broadcasting and Cable]].
22. (June 21, 2013). "Purpose: Family and Faith Based Summit". [[Variety (magazine).
23. Kroll, Justin. (June 13, 2013). "Publicist Shannon Barr Joins Rogers and Cowan". [[Variety (magazine).
24. Gale, Kevin. "Zucker Public Relations joins Intergroup's Rogers & Cowan". South Florida Business Journal.
25. McNary, Dave. (March 29, 2013). "Thomas Tardio to Step Down as CEO of Rogers & Cowan". Variety.
26. (6 November 2015). "Rogers & Cowan Taps Mark Owens As New CEO".
27. (30 July 2019). "Hollywood's 2 Biggest Public Relations Firms to Merge". The New York Times.
28. Maddaus, Gene. (2024-11-27). "Publicity Wars: R&CPMK Accuses Ex-CEO of Stealing Clients and Employees to Launch Rival Firm".
29. Stein, Lindsay. (June 21, 2013). "Rogers & Cowan Boosts MySpace Reincarnation". PR Week.
30. (May 14, 2010). "Rogers & Cowan Hired as AOR For Cooking Channel". Bulldog Reporter.
31. Krietsch, Beth. (July 1, 2011). "Sprite Gives A Refreshing Lift to Young Filmmaker competition". PR Week.
32. Rodriguez, Ashley. (February 8, 2015). "Target Turns Grammys Ads Into Surprise Concert". AdAge.
33. Martin, Hugo. (November 14, 2009). "Sky's the Limit for Film Deals". [[Los Angeles Times]].
34. Newman, Andrew Adam. (December 20, 2009). "A Dream for an Airline and a Hotel Chain". [[The New York Times]].
35. (February 11, 2013). "2013 CSR Awards: Event—CSR/Green Focus". PR News.
36. (2012). "Rogers & Cowan Rides To Success". PRSA.
37. Krietsch, Beth. (November 14, 2011). "Pro Cycling Challenge Picks Rogers and Cowan". PR Week.
38. Solman, Gregory. (October 31, 2007). "John St., Crispin Score Buzz Awards". [[Adweek]].
39. (2009). "PRism Award Winners". PRSLA.
40. (August 17, 2012). "Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announce". Bulldog Reporter.
41. "Winners of the 2013 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announced". Bulldog Reporter.