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Patrón

Brand of tequila products by the Patrón Spirits Company

Brand of tequila products by the Patrón Spirits Company

FieldValue
namePatrón
image[[File:PatronGoldBottle.jpgcenter150px]] A bottle of Patrón Añejo
typePremium tequila
manufacturerBacardi (The Patrón Spirits Company)
originJalisco, Mexico
introduced1989
proof80
variantsAñejo, Burdeos, Citrónge, Gran Platinum, Reposado, Silver, XO Cafe, XO Cafe Dark Cocoa

Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley.

Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazón" (heart or core) of the blue agave plant. Everything including the barrels, corks, and bottles is handcrafted at their distilleries.

History

The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.

In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.

In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion.

Advertising

Following the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly vodka drinkers in nightclubs and trendy bars. Through persistent references by country music and hip hop singers, and by Lil Jon in particular, Patrón has become a fixture of popular culture.

The brand logo is set in the Algerian typeface.

Varieties

Varieties include a tequila-coffee blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge.

  • Gran Patrón Burdeos
  • Gran Patrón Platinum
  • Gran Patrón Piedra
  • Patrón Silver
  • Patrón Añejo
  • Patrón Reposado
  • Roca Patrón Silver
  • Roca Patrón Reposado
  • Roca Patrón Añejo
  • Patrón XO Cafe Patron XO Cafe is a premium coffee flavoured version of Patron.
  • Patrón XO Cafe Dark Cocoa
  • Patrón XO Cafe Incendio
  • Patrón Citrónge
  • Patrón Lime
  • Patrón Mango
  • Estate Release

References

References

  1. "Making Perfection". Patron Tequila.
  2. Tequila.net. "7 Leguas Tequila Blanco - Tequila Reviews at TEQUILA.net".
  3. Mark Spivak. (6 November 2012). "Iconic Spirits: An Intoxicating History". Lyons Press.
  4. (23 January 2018). "Bacardi acquires iconic tequila brand Patrón for $5.1bn - FoodBev Media".
  5. (March 2018). "Bottles". Patron Tequila}}{{dead link.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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