Skip to content
Surf Wiki
Save to docs
general

From Surf Wiki (app.surf) — the open knowledge base

List of countries by smartphone penetration

This is a list of countries by smartphone penetration. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in June 2021).


This is a list of countries by smartphone penetration. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in June 2021).

RankCountry/RegionTotal populationSmartphone usersSmartphone penetration
1PRC1430.00M974.69M68.4%
2India1420.00M659.00M46.5%
3United States338.29M276.14M81.6%
4Indonesia275.50M187.70M68.1%
5Brazil215.31M143.43M66.6%
6Russia144.71M106.44M73.6%
7Japan123.95M97.44M78.6%
8Nigeria218.54M83.34M38.1%
9Mexico127.50M78.37M61.5%
10Pakistan235.82M72.90M31.0%
RankCountry/RegionTotal populationSmartphone usersSmartphone penetration
1PRC1440M865.04M59.9%
2India1390M606.57M43.5%
3United States332.92M240.15M72.1%
4Indonesia276.36M178.96M64.8%
5Brazil212.56M109.34M51.4%
6Russia145.91M102.24M70.1%
7Japan126.05M94.78M75.2%
8Mexico130.26M77.31M59.4%
9Nigeria211.4M72.03M34.1%
10Philippines111.05M67.37M60.7%

Newzoo's 2020 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2020 - Light Version.

RankCountry/RegionTotal populationSmartphone penetrationSmartphone users
1United States331M81.6%270M
2United Kingdom67.89M78.9%53.58M
3Germany83.78M77.9%65.24M
4France65.27M77.6%50.66M
5South Korea51.27M76.5%39.2M
6Italy60.94M85%52.4M
7Russia145.93M68.5%99.93M
8China1.44B63.4%911.92M
9Vietnam97.34M63.1%61.37M
10Iran83.99M62.9%52.81M
11Turkey84.34M61.7%52.06M
12Japan126.48M59.9%75.77M
13Indonesia273.52M58.6%160.23M
14Mexico128.93M54.4%70.14M
15Thailand69.8M54.3%37.88M
16Brazil212.56M51.4%109.34M
17Philippines109.58M37.7%41.31M
18Bangladesh164.69M32.4%53.3M
19India1.38B31.8%439.42M
20Pakistan220.89M18.4%40.59M

Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version.

RankCountry/RegionTotal populationSmartphone penetrationSmartphone users
1United Kingdom67.0m82.9%55.5m
2Germany82.4m79.9%65.9m
3United States329.1m79.1%260.2m
4France65.5m77.5%50.7m
5Spain46.4m74.3%34.5m
6South Korea51.3m70.4%36.1m
7Russia143.9m66.3%95.4m
8Italy59.2m60.8%36.0m
9China1.42b59.9%851.2m
10Japan126.9m57.2%72.6m
11Iran82.8m54.8%45.4m
12Turkey83.0m54.0%44.8m
13Mexico132.3m49.5%65.6m
14Brazil212.4m45.6%96.9m
15Vietnam97.4m44.9%43.7m
16Philippines108.1m33.6%36.3m
17Indonesia269.5m31.1%83.9m
18India1.3b25.3%345.9m
19Bangladesh168.1m18.5%31.0m
20Pakistan204.6m15.9%32.5m

Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2018. By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users (less than half of China’s number). However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."

Newzoo's 2017 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2017

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.

RankCountry% of adultsowning a smartphoneRelative size
1South Korea88
2Australia77
3Israel74
4United States72
5Spain71
6New Zealand7071
7United Kingdom68
8Canada67
9Chile65
10Malaysia65
11Germany60
12Italy60
13Turkey59
14China59
15Palestine57
16Lebanon52
17Jordan51
18France49
19Argentina48
20India45
21Russia45
22Brazil41
23Poland41
24Japan39
25South Africa37
26Vietnam35
27Mexico35
28Nigeria28
29Ukraine27
30Kenya26
31Peru25
32Philippines22
33Ghana21
34Indonesia21
38Pakistan19
35Senegal19
36Fiji17
37Burkina Faso14
39Tanzania11
40Ethiopia4
41Uganda4

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.

RankCountry% of adultsowning a smartphoneRelative size
1South Korea88
2Australia77
3Israel74
4United States72
5Spain71
6New Zealand7071
7United Kingdom68
8Canada67
9Chile65
10Malaysia65
11Germany60
12Italy60
13Turkey59
14China58
15Palestine57
16Lebanon52
17Jordan51
18France49
19Argentina48
20Venezuela45
21Russia45
22Brazil41
23Poland41
24Japan39
25South Africa37
26Vietnam35
27Mexico35
28Nigeria28
29Ukraine27
30Kenya26
31Peru25
32Philippines22
33Ghana21
34Indonesia21
35Senegal19
36India17
37Burkina Faso14
38Pakistan14
39Tanzania11
40Ethiopia4
41Uganda4

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.

The following list of the countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.

RankCountry/TerritoryPenetration
1United Arab Emirates73.8%
2South Korea73.0%
3Saudi Arabia72.8%
4Singapore71.7%
5Norway67.5%
6Australia64.6%
7Sweden62.9%
8Hong Kong62.8%
9United Kingdom62.2%
10Denmark59.0%
11Ireland57.0%
12Israel56.6%
13Canada56.4%
14United States56.4%
15Spain55.4%
16Switzerland54.0%
17New Zealand53.6%
18Netherlands52.0%
19Taiwan50.8%
20Austria48.0%
21China46.9%
22Slovakia45.9%
23Finland45.5%
24France42.3%
25Czech Republic41.6%
26Italy41.3%
27Germany39.8%
28South Africa39.8%
29Philippines38.7%
30Mexico36.8%
31Russia36.2%
32Poland35.0%
33Malaysia34.5%
34Hungary34.4%
35Belgium33.5%
36Greece32.5%
37Portugal32.1%
38Thailand31.0%
39Argentina30.7%
40Turkey29.6%
41Romania27.9%
42Brazil26.3%
43Japan24.7%
44Vietnam19.7%
45Indonesia14.0%
46Ukraine14.4%
47India12.8%
  • List of sovereign states by number of broadband Internet subscriptions
  • List of countries by number of Internet users
  • List of countries by number of telephone lines in use
  • List of mobile network operators
  • List of multiple-system operators
  • List of telecommunications companies
Want to explore this topic further?

Ask Mako anything about List of countries by smartphone penetration — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report