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Hayu (streaming service)

Hayu (stylized as hayu and pronounced /ˈheɪjuː/ HAY-yoo) is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.


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OTT platform
London, United Kingdom
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Albania
Andorra
Armenia
Australia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Canada
Croatia
Cyprus
Denmark
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Lithuania
Luxembourg
Malta
Montenegro
Netherlands
New Zealand
North Macedonia
Norway
Philippines
Poland
Portugal
Romania
Serbia
Singapore
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
NBCUniversal
Video on demand
Comcast
hayu.com
Monthly subscription required to access content
1 March 2016 (2016-03-01)
Active

Hayu (stylized as hayu and pronounced /ˈheɪjuː/ HAY-yoo) is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.

The service is operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU and Versant’s US channels: Bravo, E! and Oxygen.

Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.

In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX. In September 2024, NBCUniversal expanded Hayu to M6 Group's premium streaming service in France, M6+.

On 26 October 2024, Hayu announced The Real Housewives of London as its first-ever commission of an original series. The series premiered exclusively on the service in August 2025.

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