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Gösser

Brand of beer

Field	Value
name	Göss Brewery
logo	Gösser logo.svg
location_city	Leoben
location_state	Styria
location_country	Austria
opened	1860
owner	Brau Union
parent	Heineken International
url

Gösser () beer is the main brand of Göss Brewery in Leoben, one of the largest and most-well known in Austria. The brewery is part of Brau Union, the largest Austrian brewer, whose majority shareholder is the Dutch brewing company Heineken.

History

Back in the Middle Ages, beer brewing was common at Göss Abbey in Styria, where a first brewmaster was documented in a 1459 deed. After the monastery's dissolution in the course of the Josephinist reforms, the tradition was resumed in 1860, when 28-year-old Max Kober, who had been a master brewer with Żywiec (Saybusch) Brewery in Galicia (present-day Poland), purchased the premises and re-established the brewery.

Göss quickly became the largest brewery in Upper Styria and by 1892 was producing ca. 60,000 barrels per year. In the 1920s the brewery began selling pasteurized beer in crown corked glass bottles permitting Gösser to market their beer outside of Austria. By 1930 the company was producing ca 340,000 barrels per year and had exceeded 850,000 barrels per year by 1973.

In 1977 Gösser joined the Steirerbrau group, which merged into rivalling Brau-Beteiligungs-AG (BBAG) in 1991. From 1993 both companies operated under Brau Union Austria. In 2003, Gösser with Brau Union was taken over by Heineken International Zoeterwoude.

Beers produced

Märzen
Gold
Spezial
Stiftsbräu
Bock
Zwickl
Dunkles Zwickl
Naturradler
Kräuterradler
Naturgold (Alcohol Free)
Gösser Kracherl (Alcohol Free)

The Spezial is proudly noted by the company as having been served at the gala dinner at the signing of the 1955 Austrian State Treaty.

Slogan

Since the 1960s the brand's slogan has remained the same -- Gut. Besser. Gösser. (Good. Better. Gösser.)

References

"Gösser Brauerei ''Von Damals bis Heute''".
[http://www.goesser.at/geschichte Gösser Brauerei ''Die Geschichte der Brauerei'']

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

breweries-in-austria beer-brands-of-austria economy-of-styria heineken-brands leoben

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