Alix Earle

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Alix Ashley Earle (born December 16, 2000) is an American social media personality who rose to popularity posting "Get Ready With Me" videos on TikTok in which she shares details of her personal life. She is known by online communities for causing products she endorses to quickly sell out, which has been dubbed by users as the "Alix Earle effect".

Earle was born December 16, 2000, in Monmouth County, New Jersey, to Thomas "TJ" Earle, a construction magnate in Wall Township, New Jersey, and Alisa Maniaci, who is of Italian descent. Her parents met at Lynn University in Boca Raton, Florida.

In July 2008, the New York Post reported that Earle's father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer prostitution scandal that resulted in Spitzer resigning as Governor of New York. Earle's parents divorced in 2013 and her father married Dupré in October of that year. Earle has a younger sister, Ashtin Earle, and three half-siblings from her father's second marriage.

Earle graduated from Red Bank Catholic High School in 2019 and attended the University of Miami, where she graduated with a degree in marketing in 2023.

In February 2020 as a University of Miami freshman, Earle began posting on TikTok. Her first video depicted her and her friends showing off their outfits, which were made of trash bags.

In a 2023 interview on The Howard Stern Show, Earle stated that she initially attempted to fulfill an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go."

In the summer of 2022, she was affected by acne stemming from an excessive facial cyst. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive.

After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life.

Upon graduation, Earle created the Alix Earle Scholarship for students at Miami Herbert Business School.

Earle's content causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect".

In July 2025, Earle was named to the inaugural TIME100 Creators list, which recognized 100 of the most influential digital creators from around the world.

In September 2023, Earle announced a podcast, Hot Mess with Alix Earle, produced by The Unwell Network, a talent network led by Alexandra Cooper.

Earle was named in the Forbes 30 Under 30 list in 2023.

In June 2024, Earle appeared in the music video for the single Girls by the Australian artist The Kid Laroi.

In 2025, Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.

In May 2025, Earle was announced as a contestant on season 34 of Dancing with the Stars. She described the opportunity as exciting and noted that she grew up watching the show with her grandmother. Partnered with Valentin Chmerkovskiy, she reached the finale and ultimately placed second behind Robert Irwin.

In December 2025, Earle was announced as a strategic investor in Gorgie, a clean energy drink brand founded in 2022 by Michelle Cordeiro Grant.

In March 2026, Earle announced her new skincare brand, Reale Actives. The marketing leading up to the launch received media attention due to its months-long teaser campaign and use of Easter egg clues across social media to build anticipation ahead of the product reveal.

Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months in late 2022. In November 2023, Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans. Earle and Berrios split in December 2025, according to multiple sources.

In December 2022, Earle disclosed on video her use of the SSRI Lexapro to deal with anxiety issues she's had since high school. In October 2023, Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.